mylifestylenews

2017-10-04

Aquascutum AW2017 Advertising Campaign


Aquascutum AW2017 Advertising Campaign
Aquascutum is once again entrusting its official campaign for the coming AW2017 season to the Australian photographer Ash Reynolds, who regularly works with Luxury brands and editorial clients between London, Paris and New York. With his in-depth technical knowledge coupled with his eye for detail and love of film and fashion, he has developed a style of strength and elegance that is clearly defined through his use of light and his minimal aesthetic.


The new collection takes the brand into a new and more contemporary direction. It combines the formal heritage with a new timeless casual approach. The heritage military details are evident throughout the collection and for the new season we have combined our classic Aquascutum Club Check pattern with the Camouflage Print to create an unusual texture combinations.


Head of Design: 
Ying Sy

Photographer: 
Ash Reynolds

Photographer’s assistant: 
Neil Payne

Photographer’s assistant: 
Stratton Heron

Digital Operator: 
Shivy

Fashion Film DP: 
Michael Paleodimos

Focus Puller/Camera Assistant: 
Tomas Frigstad

Model: 
Will Chalker
Alicia Holtz

Make-up Artist: 
Kim Brown 

Hair Stylist: 
Anna Cofone