GUCCI SS2017 Advertising Campaign

 GUCCI SS2017 Advertising Campaign travels to Gucci’s homeland where a collective of artists, intellectuals, creatives and outsider characters collide in the streets of Rome, celebrating the eccentric, the surreal and the bizarre.

Wild cats nonchalantly roam the romantic city alongside our characters, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV.

Shot by Glen Luchford and inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is a true homage to personalities like Cy Twombly, Mario Schifano and Laura Betti.

The result is a series of compelling compositions that champion the unconventional individuals found in the historic city.

Creative Director and Styling: 
Alessandro Michele

Glen Luchford

Art Director: 
Christopher Simmonds

Paul Hanlon

Make up: 
Yadim (Carranza)

Largo dei Librari 
Parco degli Acquedotti and among others.

“Amore disperato” Nada

Varo Venturi

Varo Venturi - Gerardo Manzoli

Daisy Cvitkovic
Dwight Hoogendijk
Unia Pakhomova
Douglas Payne
Elibeidy Danis Martinez
Lina Horst
Tessa Bruinsma
Ellen De Weer
Lorens Miklasevics
Olof Källström
Nick Fortna
Nicole Atieno

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