GUCCI SS2017 Advertising Campaign travels to Gucci’s homeland where a collective of artists, intellectuals, creatives and outsider characters collide in the streets of Rome, celebrating the eccentric, the surreal and the bizarre.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKvG8Lb3djW4KIQPxVJb6NuVunfEOMkLt0Vg2erghIJw2uZQY6EgW6GNJZXmEDlBCrVVuxHEK5Sx2ED6eLoIwu934bn_AorsAW5uvifB5x4abMB4EPL-jKkDO54kwA-oGMVkENlzVNZcg/s1600/GU497_SS17+CAMPAIGN_SP_Crops_04_300dpi.jpg)
Wild cats nonchalantly roam the romantic city alongside our characters, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzOoIu2Y2rjoXlIlBjassgUYD54FbR3aJUqKK3hN-AVNRKNTTPO5Ws_Xyjrv1bG8d4DBZvgoN_tOBI7Z8XQCRe_ZkfqNPWH84zDh59uCuR899s_D0gUixwJQeR1xd0Ls69pOMOczFi7QI/s1600/GU497_SS17+CAMPAIGN_SP_Crops_06_300dpi.jpg)
Shot by Glen Luchford and inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is a true homage to personalities like Cy Twombly, Mario Schifano and Laura Betti.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqlzmPV4kqmS6f659lml2qB5NWzuFTq0LWQWmAgIFvYiGbheLBusKsX9fZT8K61TYSJ2DPxGf0BDGHUImqbWXvIJKvrO5ZeY0SfHTB5C3uk1Va68Ez5-Ry-gYzRWxT33K-7rX2ITuPX3k/s1600/GU497_SS17+CAMPAIGN_SP_Crops_17_300dpi.jpg)
The result is a series of compelling compositions that champion the unconventional individuals found in the historic city.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKvG8Lb3djW4KIQPxVJb6NuVunfEOMkLt0Vg2erghIJw2uZQY6EgW6GNJZXmEDlBCrVVuxHEK5Sx2ED6eLoIwu934bn_AorsAW5uvifB5x4abMB4EPL-jKkDO54kwA-oGMVkENlzVNZcg/s1600/GU497_SS17+CAMPAIGN_SP_Crops_04_300dpi.jpg)
Wild cats nonchalantly roam the romantic city alongside our characters, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzOoIu2Y2rjoXlIlBjassgUYD54FbR3aJUqKK3hN-AVNRKNTTPO5Ws_Xyjrv1bG8d4DBZvgoN_tOBI7Z8XQCRe_ZkfqNPWH84zDh59uCuR899s_D0gUixwJQeR1xd0Ls69pOMOczFi7QI/s1600/GU497_SS17+CAMPAIGN_SP_Crops_06_300dpi.jpg)
Shot by Glen Luchford and inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is a true homage to personalities like Cy Twombly, Mario Schifano and Laura Betti.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqlzmPV4kqmS6f659lml2qB5NWzuFTq0LWQWmAgIFvYiGbheLBusKsX9fZT8K61TYSJ2DPxGf0BDGHUImqbWXvIJKvrO5ZeY0SfHTB5C3uk1Va68Ez5-Ry-gYzRWxT33K-7rX2ITuPX3k/s1600/GU497_SS17+CAMPAIGN_SP_Crops_17_300dpi.jpg)
The result is a series of compelling compositions that champion the unconventional individuals found in the historic city.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhcfRRbFv-sS88GO15MBem9V6u9KziRZkJNaxKy1iovWuZLMi8_u2yeLplcQSyMMDR2GjCekWYZlmFYKg0QlRgC5QuZlX0K4PHXNZSObq1kwnRThmL1nNNEhIHLsFPitB-2Q76TR7hNEE/s1600/GU497_SS17+CAMPAIGN_SP_Crops_19_300dpi.jpg)
Creative Director and Styling:
Alessandro Michele
Photographer/Director:
Glen Luchford
Art Director:
Christopher Simmonds
Hair:
Paul Hanlon
Make up:
Yadim (Carranza)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiKaQCKrTx1G4rVkVml8FTs9PMAM9YzfcTGOK4ByWID05rce95iUQ6OjfxO7ORwWlzKGQok9PN_g3SJOKy1CrnL3OVl9ZvOHChSU6OXXn6yKqOMX0PeSbQgWxhzb5dOxMLb7GwTK8QOgs/s1600/GU497_SS17+CAMPAIGN_SP_Crops_21_300dpi.jpg)
Location:
Largo dei Librari
Parco degli Acquedotti and among others.
Music:
“Amore disperato” Nada
Composition:
Varo Venturi
Lyrics:
Varo Venturi - Gerardo Manzoli
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRu7eQU-kx9-0Y6jLF2NAL1D-sJSlwJn0HQORGQykRwXUECQQzfJOlxej2N8CW01bEwOgRBk6CPhYOSo7ej5cPK-IC2UKusvFXhCb9d0wMdBXB2dSfoCV9LzVWzwhte2u_MbfH1OxzhmU/s1600/GU497_SS17+CAMPAIGN_SP_Crops_23_300dpi.jpg)
Models:
Daisy Cvitkovic
Dwight Hoogendijk
Unia Pakhomova
Douglas Payne
Elibeidy Danis Martinez
Lina Horst
Tessa Bruinsma
Ellen De Weer
Lorens Miklasevics
Olof Källström
Nick Fortna
Nicole Atieno
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