mylifestylenews

2017-04-05

Calvin Klein Introducing Summer Limited Editions


On a balmy summer evening.
 At sunset in the desert.
 It’s lasting serenity.


ETERNITY summer Calvin Klein

ETERNITY summer Calvin Klein captures the serenity experienced by a couple in the middle of a desert; all they can feel is the warmth of the hot sun soaking into their skin mixed with the cool airiness of night fall as they watch the sunset. ETERNITY summer Calvin Klein for women is a fresh and feminine fragrance with an alluring appeal opens with a top of rose that evokes inner femininity; the earthy vetiver oil base brings a multifaceted appeal that exudes natural sensuality. ETERNITY summer Calvin Klein reinterprets the iconic ETERNITY bottles with a summer twist inspired by the intense colors of the desert horizon at sunset. the sleek gradated bottles are luminous with vibrant shades of blue flowing through to rich orange tones. The ETERNITY summer Calvin Klein print advertising campaign captures the calm serenity and romance of a desert sunset. the sky transforms from cool blue to warm orange as the sun sets on the horizon.

Floral – Sensual – Alluring


Fragrance: 
Floral

Top:
Anise Star Bergamot, Desert Rose

Mid:
Osmathus, Watery Accord, Saffron

Dry:
Olibanum, Sandalwood, Skin Musk


feel the desert heat.
party until sunrise.
experience the energy.

ck one summer

The ck one summer limited edition is bright. energetic. fresh and captures the electric energy and free spirit of a desert ritual. The threads of red-gold saffron set the festivities ablaze, while the lime, citron and cucumber create a feeling of the crisp air with an icy zing of freshness against the fiery heat of the desert. The iconic ck one summer bottle captures the beaming desert sun; the back of the glass bottle is textured with raised sun rays that create the illusion of a sun rise. the iconic glass bottle glistens in a vibrant blue as the electric red ck one summer logo flares in the foreground adding depth and dimension. The ck one summer advertising campaign captures the energy and electricity of a desert ritual. the vibrant blue bottles pierce the pure white sand dunes and clear blue sky as the scorching red logo sets the scene a blaze.

Fragrance: 
Citrus Spicy Fruity

Top: 
Lime Natureprint, Citron, Cucumber Natureprint

Mid: 
Fiery Pepper Trio

Dry: 
Creamy Musk, Guaiac Wood, Saffron



ETERNITY summer Calvin Klein for men

Sensual – Clean – Exhilarating

A combination of the sensual and magnetic warmth of the skin heated by the summer sun and the cool evening breeze. the jasmine and violet leaf base is uplifting and refreshing. the heart of the fragrance brings a sensual depth and long-lastingness with the creamy and smooth essence of sandalwood. 


Fragrance: 
Fougere Green Fruity Fresh

Top:
Bergamot Oil, Desert Sage, Ginger

Mid:
Violet Leaf, Jasmine Sambac, Coconut Water

Dry:
Sandalwood, Vetiver Oil, Salty Musk

Creative Agency:
crk advertising

Director/Photographer:
Ulysses Frechlin

Location:
White Sands National Park, New Mexico