CERRUTI 1881 SS2017 Collection
The SS2017 collection continues to embrace the Cerruti identity through original codes of masculine relaxed elegance. The Cerruti man is sophisticated, a man of the times who appreciates style over trends: a complete men’s wardrobe in evolution. “The colors for this season are soft, muted and sophisticated tones favored by Mr Cerruti. Dusty pastels, mineral shades and neutrals.
Cuts are soft, relaxed with more drape, volume and movement to fabric. I love the contrast of tailoring with fluidity. Patterns come in subtle textures or a camou-foliage jacquard inspired by tree-bark”, says Jason Basmajian, Cerruti 1881’s Chief Creative Officer. “We repeated this motif in wool jacquard, technical outwear, printed and in coated canvas on accessories. I loved the subtle colors and organic natural feel to the pattern” Basmajian adds.
Following on from the F/W 2016 Cerruti 1881 collection, Jason Basmajian displays the continued elevation of the brand. He has captured the brand’s true nature through exquisite sartorial execution, chic sportswear and innovative knitwear all of which create a modern and refined expression. The SS2017 fabrication are born out of a deep strong collaboration with Lanificio Fratelli Cerruti on exclusive developments. The refreshing palette of dusty pink, calm blues, persimmon teal, mint, off whites grounded by navy, chocolate brown and moss add emphasis and contrast.
The Cerruti man favors a diverse approach to clothing. Essentials are reinterpreted in new fabrications, volumes and layered in with more directional pieces. Balancing a sportier relaxed ethos with elegant simplicity focused on the fabric and cut. Unlined dusters and coats, layered over knitwear and jersey, camo-foliage outerwear is trimmed in suede. Tailoring is presented in new summer shades. Peak, notch double breasted and shawl lapel shapes are all presented, some with self-fabric covered buttons or patch pockets.
New to the Cerruti 1881 is the launch of a denim collection. A sportier more casual feeling compliment the full collection. Japanese selvedge edge, Italian made, clean design and modern fit give life to the newest part of the Cerruti line, washes run from black to charcoal, ash grey, vintage blue dark denim and indigo. Accessories include coated canvas and leather bags in the camo-foliage motif. Shoes in a derby style are shown with crepe soles or white micro soles. Sandals are either elegant in hand burnished leather or sporty with Velcro closure and micro sole.