Born out of the sensuous and sleek womenswear label - the address by EQ:IQ - eq:iq is a brand new lifestyle concept with an emphasis on #livefortoday, when a constant exposure to style and images, driven by social media, has had us rethink fashion and reconnect with the digital-savvy #millennials.
With a promise to the #nowandnew, eq:iq delivers close-to-season collections that react fast to the global trend and Asian market, however with a consistent theme balancing femininity and urban utility.
Color blocks, geometric forms, interior objects – all things around us inspire eq:iq, which further elevates the everyday to a collection full of wardrobe essentials. And because we are constantly inspired by the everyday, we aspire to deliver new collections on a monthly basis, making sure timely delivery.
A modern eq:iq girl is multi-faceted. She maybe an office lady #MondaytoFriday, but she may also be a drummer, dancer, writer, photographer, or YouTuber when #OfftheDuty. She prefers the wide-leg pants or suit blazer by daytime, and handles pearls, ruffles, lace and all that just as fine.
She might be small in what she does for living, but has a big personality on the Instagram world. For the special ‘Her’s, we present our first collection centered around an eq:iq lifestyle.
#MondaytoFriday channels a series of commune looks. Modern and playful, wardrobe staples such as blazer sets, pleated shirt dresses and cotton shirts are updated with innovative details such as around-the-waist knot, ruffled drapes, asymmetric hem and metallic O-ring details. The tough metallic details also extend to footwear as seen on the rose gold pumps, cross-strap sandals, sling-back pumps, and on heels where the slanted round heels are wrapped in metallics or have it applied on the inner side.
#Chillax is all about comfy brushed satin shirts and dresses, as well as summer knit jumpsuits and elongated cardigans for a #offtheduty day-to-night transition look.
Open-toe slippers and sneakers in nude and soft pastels are embellished with #precious jewels, and pastel-color suede sandals and slippers are toughened with chunky wooden heels or metallic details.
#OntheRoad are for the weekenders hence a series of sneakers with a Rock n’ Roll spin, as seen on metallic lace-ups, jewel-adorned slip-ons and gladiator sandals. Crucial to this look are party essentials such as sequin dresses and chintz cotton skirts and short pants with a subtle sheen.
#OrientalChill takes inspiration from the Japanese garden and features soft and wavy floral dresses in satin and tulle lace finishes. Pair up with embellished espadrilles or cork and wooden platforms with the same satin finishes to complete the look.
#PureChill speaks to the feminine side the eq:iq personality by offering lace or fur trimmed dresses, and floral lace shirt dresses and cold-shoulder maxi dresses. To complete the pure and innocent looks are pearl-studded ballerinas, bow-tie slippers, and lace sneakers in soft nude colors.
#SeaChill combines the perennial nautical theme with feminine details, and brings to us shades of blues as seen on stringed cotton dresses, cold-shoulder lace tops, bell-sleeve shirt dresses, and asymmetric-hem maxi dresses. Shoes offerings reflect the same vacational vibes with baby blue slippers, embellished denim sneakers, woven and satin blue wooden platforms.