REBECCA MINKOFF opens its first concept store in Pacific Place mall recently offering the latest must-haves from her summer 2016 collection.
Sized larger than the Ocean terminal store, the new store merges the warmth of the designer's Southern Californian youth with the modern, minimalist, architectural atmosphere of her new York City life.
Bleached oak wood and light interiors reflect the soft elements of Minkoff's "SoCal" root; while concrete, glass and metal accents pay a nod to the aesthetics f downtown Manhattan.
The store's palette of soft beiges and clean whites create a neutral canvas so that the colorful hues of Monkoff';s collections can shone through each season, an eye-catching "pyramid wall" is a modern rendering of the brand;s signature studding - an iconic symbol of its edgy yet romantic persona.
"I'm excited to open our second retail destination in Hong Kong. after s very successful launch last year. We are thrilled to finally present our Athleisure colection to our loyal Hong Kong fans." said Rebecca Minkoff, Creative Director, fame fro her iconic " Morning After Bag" and edgy "downtown romantic" style.
The new store stocks Rebecca Minkoff's lastest summer 2016 collection, inspired by the style of a modern Marianne Faithful. As a symbol of the 1960's youthquake, Marianne embodies a sweet rebellion and a new coming of age; today, she inspired Minkoff's accessories for the tech-minded millenial, signaling a present-day youth movement.
Flowing dresses, minis, geo-floral prints and mod-enamel jewelry recall London in the late-1960s, while fringed saddlebags, clutches and crossbody phone cases lead the modern-day charge.