mylifestylenews

2016-05-26

BVLGARI Heritage Of Excellence The Master of Colours


BVLGARI brought an exquisite mélange of Italian excellence to Hong Kong with “The Master of Colours” High Jewellery and Grande Complication Watch exclusive collection recently. The special event was joined by High Jewellery Creative Director of Bvlgari, Mr. Giampaolo Della Croce, who shared with guests the significance and history of the coloured stones, and more importantly the role of Bvlgari as a pioneer of contemporary jewellery design with coloured gemstones.


Greeted by the famed Bulgari Eight Point Star, not only a universal symbol of balance, harmony and cosmic order, the Star is part of the original flooring inside Bulgari’s historical Via dei Condotti store in Rome. The eight lines of the Star are symbolic of the four cardinal points (North, South, East, West) and time (two solstices and two equinoxes). Legend has it that the Star stands for “Roma Caput Mundi", meaning all routes lead to Rome - an apt reference for a House that exudes Italian excellence.


The fully transformed venue also highlighted 3 separate zones with distinct colour schemes of Amethyst purple and Emerald green which housed the High Jewellery Collection, and the Cream-coloured area that showcased the Grande Complication Watches.


These colours were cherry-picked to accentuate bright and exuberant coloured gemstones which have become an icon of Bulgari design, creating a strikingly harmonious visual appeal. It was the perfect setting for the “Scuola Bulgari”, “The Master of Colours” workshop conducted by Creative Director, Mr. Della Croce, where guests were enlightened by the wonders of Bulgari gemstones.

  
Internationally renowned as the "Master of Coloured Gemstones," Bulgari’s most distinctive characteristic is its penchant for colour and stylistic audacity in colour coordination. Colour is its soul and passionately embodies the brand’s Italian bloodline, continuing the legacy of its classics while boldly innovating the future of design.


Since it was founded in 1884, Bvlgari has constantly left a legacy in the history of jewellery while establishing a distinct brand style. The brand’s world-class technique of combining high quality multicoloured gemstones began in the late 1950’s, and was further refined to perfection in the 1960’s.


From well-known stones such as rubies, emeralds, and sapphires, Bulgari was a pioneer in escaping the rigid Paris-based jewellery design “principles,” which constrained designers to producing jewellery of only a few certain colors. The brand has evolved much from the rigid formula for the better. Today, Bulgari’s professional jewellery buyers constantly collect precious jewels from markets all over the world. From New York to Jaipur, from Colombo to Geneva, they travel all corners of the globe just to locate the rarest coloured gemstones of the highest quality.


Through the exploration of Bulgari’s high jewellery and intricate watches also showcased the mystery of coloured gemstones and the brand’s unique use of colour and unparalleled aesthetics which has been in place since the 1960’s. This heritage was reflected in the showcasing concept that was inspired by the 1950's and 1960's, the Golden Age of Rome or the Dolce Vita era, named after the iconic Federico Fellini movie.


During this period, prominent movie directors and stars were there to film in the Cinecittà Studio. In their free time they shopped in Rome’s famous Alta Moda Ateliers and jewellery boutiques, and Bvlgari jewels were adored by divas such as Elizabeth Taylor, Isabella Rossellini, Anna Magnani, Sofia Loren, Gina Lollobrigida, Anita Ekberg and Marcello Mastroianni of the Dolce Vita movie. Hence, the venue was decorated to mirror the Rome Condotti Bulgari boutique with its vintage 1950’s and 1960’s designed sofas and coffee tables from Italy.