ATSURO TAYAMA @ SS2015 Fashion Presentation

ATSURO TAYAMA SS2015 fashion presentation themed “JAPON”, explores the native root of the Japanese designer ATSURO TAYAMA, combines the traditional elements of Japan that the brand holds dear with modernized European style that has always been a focus of the brand.

The Japanese image shown in the collection echoes with the influence Japanese art has on Europe’s Art Nouveau movement in the 1900s - the time when Japonisme brought a profound impact to the world. Items with Japanese collars and sleeves that are articulated around a strong Japanese back-bone, accented with modernized traditional yukata patterns and elegant embroideries resembling the iconic Japanese sport jacket (sukajan jacket).

 The Japanese kamishimo (sleeveless long jacket) and obi (belt) add a stylish flare to the collection without altering the concept of wearable looks of the season.

Whereas masculine fabrics mixed with soft linen meshes, while as slim and elongated high waists items juxtapose with voluminous balloon silhouettes, further highlights the contrasting theme of mixing traditional Japanese elements with modernized European style. 

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