<Looking at Tod’s>, the project where world famous architects interpret the shop windows and the brand’s philosophy of excellence, continues with a new concept, exclusively developed for this edition of the Furniture Fair in Milan by Studio Nendo, winner of the Wallpaper Design Awards 2012. With the new window concept for Tod’s Milan Boutique in Via della Spiga, renowned architect Oki Sato captures the simplicity of the purest design and the elegance of the materials used, creating the magic of a language that has no need of stylistic devices to charm and surprise.
For the architect Tod’s values, strongly linked to the tradition of craftsmanship and of Made in Italy, and the constant research on styles and materials, become a challenge and a philosophy to be shared. As Oki Sato states: “Tod's is a brand that truly respects the traditional techniques of the skilled craftsman. At the same time, they are open to new challenges and different ways of thinking. This gave us the freedom to explore new ideas respecting the Tod's philosophy, which was both exciting and relaxing at the same time”.
The result is a shop window that, throughout the materials such as the classic vacchettaleather and steel, both symbols of the brand and common to all the Tod’s boutiques worldwide, celebrates beauty in its simplest shapes with a strong effect that reveals and enhances the Tod’s SS2012 collection, including Tod’s iconic D Bag in an array of fresh colors for the new season.