2012-04-17

Audemars Piguet @ A Journey Through the Origins of an Iconic Timepiece Royal Oak 40 Years

Governor Arnold Schwarzenegger and New England Patriot’s Tom Brady celebrated at a black tie gala at New York City’s Park Avenue Armory for A Journey Through the Origins of an Iconic Timepiece Royal Oak 40 Years: From Avant-Garde to Icon.
To celebrate the 40th anniversary of Audemars Piguet’s iconic timepiece Royal Oak; the world’s first ever luxury sports timepiece, the Swiss Manufacture has assembled a unique exhibition that is open to the public for four days only beginning March 21stthrough 24th at the Park Avenue Armory.These rare watches, from the very first Royal Oak in 1972 to the latest models, will be revealed in an exhibition showcasing the brand’s ability to innovate and create.
The exhibition displayed images taken by photographer Dan Holdsworth and a film by digital artist Quayola. In celebration of the opening night, the Manufacture hosted an invitation-only, black tie gala for 200 guests; many of whom traveled from around the world to attend.The Park Avenue Armory, one of New York City’s most iconic landmarks was the perfect setting for the magical evening.
Audemars Piguet broke all rules of fine watchmaking when in 1972 it introduced the ground-breaking design of the Royal Oak, the first luxury sports watch in Haute Horlogerie. To break the rules, you must first master them - 40 years ago.
  
 
Using design, photography, sound and film from three unequivocally 21st century artists, Sebastien Leon Agneessens, Quayola, and Dan Holdsworth, the Manufacture has curated an exhibition of 100 exceptional timepieces set against the backdrop of a stage that underscores Audemars Piguet’s origins, mastery and artistry.Apart from 100 iconic timepieces and invaluable memorabilia dating back to the beginning of the 70s, visitors will also have the opportunity to visit a watchmaker’s area including a brocading dial machine where they can closely observe the artistry of Audemars Piguet’s craftsmen. Following New York City, the year-long traveling exhibition will make stops around the world including Milan (April), Paris (June),Beijing (August), Singapore (October), and Dubai (December).

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