Yves Saint Laurent Beauté @ First Stand-Alone Beauty Boutique in Hong Kong

Yves Saint Laurent Beauté opened its first stand-alone Beauty Boutique in Hong Kong. The opening comes at a key time for the brand, as it rolls out its presence in Asia, a major strategic avenue for international expansion leading up to the launch in China over the first half of 2013. The open of the new Boutique is one in a line of very strong moves for the Asian market. Plus the launch of FOREVER YOUTH LIBERATOR, a skincare range powered by glycobiology, which has quickly positioned itself amongst the leaders for anti-age skincare in Asia. 
 The 600 sq ft boutique, located on the first floor of Pacific Place features the newest expression of Yves Saint Laurent in Make-Up with a “dramatic” make-up consultation area, and in fragrances with a new olfactory discovery path (including new fragranced ceramics). It also feature a spacious skincare consultation area and a Beauty Cabin with a wide array of facial professional services, including the revolutionary FOREVER YOUTH LIBERATOR anti-aging skincare treatment product, the latest scientific breakthrough from YSL.
The boutique was conceived by the very talented designer Noe Duchaufour-Lawrance. “ The concept which has been developed for 3 years for the YSL architectural identity pays homage to the couture designer Yves Saint Laurent. The principal of this architecture resumes a hidden richness open to a select few in a closed-door intimacy. A black, massive monolith reveals a gold core in a game of pure geometry, a daring construction of asymmetry and proportion. For the YSL boutique, this concept is opened with a specific/singular language to each segment:  skin-care, perfume and make-up said Noé Duchaufour-Lawrance.
 This opening is strategic to position the brand among the top 5 selective brands in luxury cosmetics in the mid-term ”, said Stephan Bezy, International General Manager of Yves Saint Laurent Beauté. “As a unique trend setting place in Asia, Hong Kong is a strategic avenue for its one of a kind “East meets West” setting and is an excellent place to leverage awareness of Yves Saint Laurent Beauté to consumers in Greater China Region. In addition, we are thrilled to continue our partnership with Noé Duchaufour-Lawrance and to open this exciting beauty boutique in Hong Kong.”

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