2012-08-20

MOËT ICE IMPÉRIAL Launch @ Armani Privē Rooftop Terrace

MOËT & CHANDON celebrates the launch of MOËT ICE IMPÉRIAL at ARMANI PRIVĒ Rooftop terrace and to officiate the mid summer in Hong Kong. The white glamour invaded Armani/Privē  with more than 300 guests celebrating a breezy summer evening with the Ice Impérial champagne designed for serving with ice.
Moët & Chandon again demonstrated its tradition of innovation and lives up to its reputation as the champagne for all occasions by creating the world’s first ever champagne developed for enjoyment with ice. Served in large clear cabernet-style glasses that enhance the quality of freshness, the Moët Ice Impérial exemplifies the House’s elegance, glamour and pioneering nature.
By taking champagne out of its usual ambiance of extravagant gala dinners in the evening and fancy celebrations in hotel ballrooms, the Moët Ice Impérial is impeccable served outdoors with ice during all times of the day.  Moët & Chandon proposes a whole new fresh, fun and free way to drink champagne with the Moët Ice Impérial, and the blend has been expertly developed to intensify the tasting experience.  Garnished with lime zest, fresh mint, cucumber or fresh red fruits, the Moët Ice Impérial gives outdoor celebrations excitement and freedom never experienced before.
 This innovative combination has given the art of drinking champagne an unprecedented meaning, delighting all participants who graced the patio underneath the beautiful starry sky.


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