mylifestylenews

2020-10-30

BRIONI x Brad Pitt AW2020 ‘Tailoring Legends’ Advertising Campaign


BRIONI x Brad Pitt presents the AW2020 ‘Tailoring Legends’ advertising campaign. The intimate, black and white portraits lensed by photographer Mikael Jansson, feature the Academy Award Winner showcasing his personal and laidback interpretation of the Brioni style.


With its focus on crisp, sophisticated garments like the Virgilio suit and the Travel jacket, both taking inspiration from the brand’s archive to mark its 75th anniversary, the campaign reflects Brioni’s concept of a timeless wardrobe, composed of effortless essentials combining the House’s sartorial heritage with a contemporary appeal.

2020-10-28

MICHAEL MICHAEL KORS & MICHAEL KORS Mens Fall 2020 Ad Campaign

MICHAEL MICHAEL KORS & MICHAEL KORS Mens Fall 2020 Ad Campaign imbues the brand’s jet set roots with a sense of edgy rock ‘n’ roll glamour. Shot by Mikael Jansson and starring Bella Hadid, Luke Maehlmann, Kendall Harrison and Salomon Diaz, imagining Bella Hadid as the ultimate in 70s bohemian-chic, the campaign follows the star with her groupies closely in tow throughout a series of classic rock star vignettes. Through Jansson’s lens, the headliner is seen exiting a concert venue, much to the delight of her fan club, and lounging with bandmates on the road, all the while embodying effortless cool. Bella is spotted throughout her travels carrying chic variants of iconic MICHAEL Michael Kors handbags, including the quilted SoHo, trendy patchwork Carmen, and studded Mercer Gallery. “The campaign channels the ultimate in rock star glamour,” says Michael Kors. “The laid-back cool, the attitude and the star power.” 

MICHAEL Michael Kors Fall 2020 ready to wear plays up the drama with paisley motifs and florals paired with lavish faux fur, suede and denim. Equal parts carefree and chic, the styling conveys the free-spirited attitude of the season. When it comes to accessories, the campaign spotlights this season’s casual glamour with oversized statement sunglasses, suede boots and luxe handbags in fresh fabrications like patchwork and patent leather. Michael Kors Mens exudes sophistication for a life on the go, featuring Salomon Diaz in suede outerwear and Signature logo accessories with a sport-luxe stripe. With a sharp focus on stylish and functional Signature bags, the Mens campaign gives a nod to the always on the road Michael Kors Man.

2020-10-26

Chung Yeung Festival 2020 @ mylifestylnews

mylifestylenews

WILL BE
BACK ON
27th OCT
WE WORK HARD
IN ORDER
FOR US

TO HIKE HIGHER
TO SEE A FARTHER VISION
&
TO ENJOY THE
AUTUMN BREEZE

Chung Yeung Festival 2020 @ mylifestylnews

2020-10-23

OMEGA Goes Platinum-Gold For New James Bond Watch

OMEGA has been equipping James Bond with its Seamaster timepieces since GoldenEye in 1995. This special new release is a proud celebration of that partnership, and provides a new addition to the 007 collection. Cutting-edge style and innovation have always been essential parts of the James Bond story. In keeping with that legacy, OMEGA has now delivered a brand new Seamaster Diver 300M James Bond Numbered Edition, offering plenty of high-tech details for 007 fans to enjoy.

For an exceptional look, the 42 mm case is crafted in platinum-gold, with a platinum-gold plate on its side, engraved with each Numbered Edition number. The same beautiful material is also used for the polished-brushed buckle of the watch’s black leather strap. More unique details can be uncovered throughout the design, including a black ceramic bezel ring with a platinum diving scale in positive relief, as well as a black enamel dial, which has been given a spiralling gun-barrel design in 18K white gold. 

As part of the OMEGA James Bond collection that was launched last year, this watch also includes a hidden number 50 within the Super-LumiNova of the 10 o’clock index - a reference to the 50th anniversary of the James Bond film On Her Majesty's Secret Service. Elsewhere on the dial, you can find a 007 logo at 7 o’clock on the white enamel minute track, as well as 18K white gold features, including the hands, indexes and Bond family coat-of-arms at 12 o’clock. Turning the watch over reveals a second Bond family coat-of-arms, which has been laser-engraved and filled with platinum on the sapphire crystal caseback. Its captivating final effect is completed with hand-engraved finishing in the finest detail. Through the glass, you can spy the OMEGA Co-Axial Master Chronometer Calibre 8807 – certified at the highest standards of precision, chronometric performance and magnetic resistance. Finally, for fans who are able to obtain this Seamaster Diver 300M James Bond Numbered Edition, it comes presented in its own Globe-Trotter™ suitcase, bound by NATO-inspired straps. Inside, an additional black rubber strap is included.

2020-10-21

Perrier Jouët Presents 2020 New Gift Box Collection


Maison Perrier Jouët has been guided by a love of nature since it established in 1811. Its founders, Pierre Nicolas Perrier and Rose Adélaïde Jouët, were renowned for their keen interest in botany and for their progressive ideas on natural viticulture, which were taken up by succeeding generations. Today, nature remains at the very heart of the House, and has provided the inspiration for a new, fully recyclable collection of gift boxes for its classic, non vintage champagnes. The result of two years’ research and development, the new gift boxes merge an elegant, minimalist aesthetic with a focus on sustainability. Designed and manufactured in France, they are produced from 100% natural fibre, sourced from certified forests in Northern Europe, and are nearly 30% (55 g) lighter than the previous versions. Advanced embossing techniques are used to minimise the consumption of ink, which is water based and free from mineral oils. As a result, the new designs are not only fully recyclable, but also more easily recyclable, owing to their minimal use of secondary materials. Simultaneously, Maison Perrier Jouët will adopt new, eco designed shipping cases, produced from recycled and grass paper, which are also 100% recyclable.


This change has been accomplished without compromising on Maison Perrier Jouët’s signature elegance and attention to detail. Inspired by the chalky subsoil of Champagne, the new gift boxes are pure, matte white and are embossed all over with an intricate motif recalling the House’s legendary anemones. The only colour is reserved for the oval cartouche, echoing the shape of the bottle label, which bears the name of each cuvée: green for Perrier Jouët Grand Brut, pink for Perrier Jouët Blason Rosé, gold for Perrier Jouët Blanc de Blancs. The symbiotic relationship with nature which Maison Perrier Jouët has maintained for more than two centuries has intensified in recent years, taking the form of a sincere, ethical and lasting commitment and concrete actions. The launch of the new gift box collection which will be rolled out worldwide from 1 July 2020 represents the latest stage of the House’s ongoing efforts to reduce its impact on nature. In line with this objective, which extends from the vineyard to the finished product, the entire gifting offer will be sustainable by 2022.

2020-10-19

6 Minutes @ ANDREW GN

 Andrew Gn's AW2020/21 runway collection with inspiration comes from a 1976 cult movie <The Blue Bird> by George Cukor where Medieval tales meets mythologies from all around the world that fascinated Gn's phenomenal creation. Gn talks to mylifestylenews the making of his invariable and remarkable couture-like aesthetically crafted prêt à porté collection.

Look 38 - Liquid silver plissé gown with crystal-encrusted bib

Why "the blue bird" by George Cukor and medieval theme is this season's inspiration? I wanted to be inspired by the fairy tales and folklore I read when I was a child. In fact the stories themselves were captivating, but the illustrations in the books even more. I have always been a very visual person. I saw “The Blue Bird” movie years ago. I was totally fascinated by Elizabeth Taylor playing The Queen of Light, along with Jane Fonda as Night, and last but not least Ava Gardner as Luxury. The story is based on “L’Oiseau Bleu” by Maurice Maeterlinck, a symbolist writer of the late 19th century. This is why “The Blue Bird” absolutely fits into the repertoire of my Fairy Tales theme. The costumes worn by the three leading actresses were absolutely gorgeous and sumptuously whimsical.

Look 27 - “Pivoine” silk satin plissé gown with jewel neckline

Which material and color you use the most in this collection? Why? Tons of metallic tones such as Gold, Bronze, Copper and Platinum, playing against Black. Also loads of jewel tones such as Emerald, Sapphire and Quartz.

Look 49 - “Griffin” embroidered cape & flannel mini shorts

Which look required the most attention to detail in this collection? Why? The finale look, a cape trimmed with crystals and hand-embroidered griffins in metallic thread and gold beading. A tour de force of my Atelier.

Look 47 - Griffin” embroidered jacket. Flannel mini shorts

What kind of object or design element that you never part with in every collection?I love embroideries. This is something I would develop in depth in many of my collections. I’m a maximalist and embroidery expresses a lot of the way I design.

Look 42 - Quilted “Medieval” brocade coat with velvet details and “Byzantine” jewel appliqué. Chunky turtleneck sweater. 
Black flannel mini shorts

What is the signature Andrew GN's look? My luxurious embellished coats. My clients keeps them like heirloom pieces.

Look 30 - Emerald green satin blouse with slashed draped sleeves. Purple crepe midi skirt with jewel buttons

How shall Andrew Gn's Women shall look or be like? They are strong, bold women who will not enter a room unnoticed, all decked up in Andrew Gn.

Look 35 -  “Bukhara” print silk dress with slashed draped sleeves and “Byzantine” jewel belt

Is there a particular reason why the total of 49 looks in this collection? Not really. Number of looks vary from season to season.

Look 1 - White crepe mini dress with slashed draped sleeves

Why did you want to open your show with look #1 - white draped dress - look and finish with the embroidered cape? I wanted to build up the appetite by starting the show with something quite pure and minimal, and pump up the volume crescendo, finishing with total sumptuousness.

Look 25 - Purple silk satin plissé gown with draped sash

How do you define Andrew Gn's aesthetic? My motto is beauty and luxury, so are my aesthetics.

Look 41 - “Phoenix” oversize tweed coat with passementerie trimmings. Liquid silver plissé skirt

What is the must-have (item) in this collection? One of the embroidered coats. They are absolute show-stoppers.

Look 45 - Embroidered “Cosmic” kaftan with jewel choker

Who is your style icon & who do you look up to? Coco Chanel! My Dad!