2024-09-16

現在就是未來 FALL FOR FALL


現在就是未來
FALL FOR FALL


名字灵感来自日本神话中的EBISU惠比寿(亦称惠比须、夷,日语:えびす)的日本殿堂级牛仔裤EVISU1991年创立于日本大阪。品牌最初每天最多只能制作约十四条牛仔裤,并由人手在每条牛仔裤的后袋绘上海鸥图样,亦因为这份对牛仔裤的热爱及对细节一丝不苟的态度,令EVISU很快便获得有着极高要求的日本时尚界喜爱,更掀起了一股席卷全球的古着牛仔裤热潮。


品牌三十年来的坚持及专注,赢尽口碑及好评,成为全球不少牛仔裤收藏家及潮流人士的最爱,更成为牛仔裤史上的经典。2024的早秋广告大片更取景于东京,誓向品牌发源地之日本致敬。品牌亦从日本传说及神话汲取灵感,将鲤鱼和海神图案刺绣融入横须贺外套及牛仔单品设计。惠比寿是七福神中最古老的神明之一,被认为可以带来丰收和财富,受商人和渔民的敬仰。鲤鱼更有大吉大利之意,而鲤鱼逆水上溯,则体现勇敢无畏的精神。


2024早秋系列主要图案为「智慧之轮」,由两个代表EVISU的E字环环相扣,组成的圈状家纹
(Kamon かもん),象征生生不息。女装系列更以《未来废土领域》为题,概念衍生自电影与电子游戏中地球浩劫的情景。美学风格结合颓废风及未来科幻元素,运用做旧、解构、拼接等设计技术,增添个性叛逆感。色彩以归于大自然、低饱和度的中性色系和大地色系为主,灰色色调展现了科技未来感,而废土米白丁子色、火山灰色、浅卡其柳青色,相应地营造出荒漠氛围与颓废感。


系列也运用了充满未来感的字体,再利用金属色调、雷射幻彩效果的工艺来强调,打破既定框架。模特儿穿梭迷幻的地下俱乐部,展现出日本多元文化的独有魅力,並重新演繹千禧年街頭風色彩绚烂、特别剪裁,穿搭风格以大胆、叛逆、突破、前卫及自由率性的态度,诠释了复古与千禧玩味时尚,展现其品牌独特个性,务求要将Legacy Renewed为经典款式重塑新惊喜。


光的建筑:光束是描绘运动空间的动态线条。全新A|X ARMANI EXCHANGE 2024/25秋冬系列广告大片由明星御用的抢手法籍摄影师Hugo Comte掌镜,通过抽象化的城市空间为主题,运用反光效果将空间去物质化,画面闪耀夺目,唤起人们对行人匆忙往来穿梭的马路和飞驰的火车的无限遐想。视频广告分别由来自俄罗斯视觉艺术家和多媒体博学者Anton Reva执导,捕捉了城市中人与人之间生活的交汇姿态。


由众多模特儿Lea HaesaertSong AhKathia NsekeWillow JayWill WoodwardMohamed NuurJaylen演绎,服装、眼镜、配饰和表化身表达的工具,展现随性而充满活力,彰显了快节奏、面向未来的一代人的精神风貌。


MICHAEL Michael Kors 2024 年秋冬系列广告大片,由著名时尚摄影师Mert Alas 掌镜、 Trey Laird 担任创意指导、Alex Harrington操刀造型设计。取景于洛杉矶,由Olivia PalermoMathilda Gvarliani Lenny Kragba Ilias Loopmans Ali Dansky Diane Chiu 等多位国际名模参与演绎,以自信飒爽的态度演绎时尚, 透过前卫大胆展现个性的视觉造型和多种玩味混搭。从轮廓风格的衬衫与西装到针织衫和及膝外套,本季透过当代时尚摩登视角,重新诠释运动风格。


长皮西装、迷你裙边和宽松的牛仔裤玩转层次感,而人造皮草大衣和迷彩印花则为造型注入了一股酷飒的张力。本季配件进一步凸显了全新系列潇洒不羁的都会态度。单肩手袋和迷你包款成为绝对主打。以经典翻新为灵感的Darrington 手提包和邮差包结合实用性与摇滚风,而过膝靴和军靴则带来前卫的时尚锋芒。此外,几何感高光耳饰和手镯更添摩登风格。


大佬Kors话斋:「即使只是出门吃个午餐或买杯果汁,也要有独有属于自己的风格穿搭。对于本季广告大片,我们希望捕捉到洛杉矶带来的一切灵感与可能性。每当谈及造型设计,洛杉矶都是打破规则的象征,因此我们透过多组造型将随性酷感和迷人耀眼混搭呈现。」早秋,中秋及晚秋,Fall For Fall,穿得起时尚的考验,体验现在的未来时尚,这些时尚配搭,会否成为你的囊中物?


2024-09-04

DREYER'S® D-COLLECTION™ Presents Brand-New Ice Cream Mooncakes @ Magical Mid-Autumn Festival

DREYER'S® D-COLLECTION™ celebrates this year's Mid Autumn festival by presenting a brand-new Ice Cream Mooncakes with four ccrumptious flavours showcased in the adorable moon rabbit, plus a reusable lantern box.


DREYER’S®D-COLLECTION™ Ice Cream Mooncakes highlight its sought-after ice cream recipe that’s encased in an adorable moon rabbit – a sleek and symbolic interpretation of the legend behind the festival. The Mooncakes reveal 4 popular flavours – a refreshing strawberry, a decadent mango, a rich chocolate and a delicious matcha. The enticing strawberry and mango mooncakes in the "Petite Duo (A box of 2)" set add a touch of sweet charm for loving duos. On the other hand, the "Celebratory Delight (A box of 4)" set offers a variety of flavours, from candied to rich, allowing you to share the joy with your loved ones during this memorable Mid-Autumn Festival.

The all-new DREYER'S® D-COLLECTION™ Ice Cream Mooncakes feature a stunning packaging that showcases the traditional art of paper cutting. The intricate and delicate design on the box depicts motifs such as the moon rabbit, moon, clouds, and other elements associated with the Mid-Autumn Festival. Enhance the magic of this holiday by hanging the box up by its ribbon and witnessing the beautiful reflections and refractions of light in your room or under the moon.

2024-08-19

A RATIONALE OF BEAUTIES - MIU MIU 的唯美邏輯


A RATIONALE OF BEAUTIES
MIU MIU的唯美邏輯


由 Miuccia Prada妙姨主理的Miu Miu 2024春夏系列要你探索现今世代美丽的逻辑依据,美丽的时刻、历史的点滴、生命的零碎,置身瞬息万变的世界,美丽定必与这个错综复杂的时代环环相扣,同时将之推翻拆解并重新定义。


是次系列寻找引发反思的定义,并对摩登时代的美作出回馈,时装与模特儿均彰显每个独立个体的特殊意义。系列设计融入对以往价值观的记忆,透过借镜往昔风格特显历史的重要性与意义,并重新考量,要呈现的并非刻板的范例,而是波澜壮阔的丰富面貌;带出多面而非单一的美态,去拥抱独特的个性和颂扬生命的喜乐。


系列借鉴昔日的设计可同时成为学习的工具、发掘意义的方式和建立与人文的深切关系。这是将人、生活与经验连系起来的方式,好比洗水、仿旧、留痕的麂皮及皮革服饰留下的生活痕迹,透过以更时尚手法去表达时光飞逝带出新欢旧爱的概念。


时装与意图、目的及用处的关联同时亦带出匠心设计的理念及服装的雏形传递重要的意义。妙姨的A Rationale of Beauty唯美逻辑,在游走对与错之间和看似不太合衬的造型审美的同时,可能在无意间会把你心底的欲望暴露出来,让你看到欲望最真实的本质。从泳装、运动服、晚装、男装泳裤、马海羊毛西装、古董内衣、New Balance 530运动鞋、Church’s Shanghai皮鞋到优雅刺绣及织锦连身裙,为特定用途、功能及场合精心构思的服饰在时装展上以惊喜的方式混搭起来去呈现现世代的时尚风格,轮流反映时下不同的生命轨迹、当代人的多重身份及无尽可能的正能量。


品牌与当代艺术家之间的互动从未刻意设计成时装的点缀。这些艺术家独立自主,拥有一致的睿智观点,各自以当下为要旨。今季,卡塔尔裔美国艺术家Sophia Al-Maria伙拍OMA,在巴黎Palais d’Iéna内虚构历史,将Miu Miu时装展布置成以高科技打造的废墟。Al-Maria的精心杰作「Gravity & Grace」描绘真实与虚幻之间的对峙,清晰阐述作品整体的意图。她透过从古至今源远流长的人文历史,探索诉说故事的意义,以传递历史、分享现下和想像未来。


对时尚的态度,往往要有独特的观察力,很多时候,你看不到一件事物的美,只因为是缺乏悉心的观察力。时尚的哲学可曾让我们了解为社么时尚达人会被如此设计的时尚所吸引,以及拒绝从众和拥抱幽默和不可力抗的想象力,甚至是非理性对当前时刻的观点和看法不那么立足与此时此地,透过不同层面和跨媒体的联乘和合体创作,打造出不同领域的梦幻。潮流是瞬息万变的, 要懂得如何去感受美的存在,著重细节与饰品方面的配搭,籍此来凸显自己的个性和风格是必然的。这个系列重新卷土重来带来的颂歌,又会由谁和谁来埋单。爱若非所爱,你可能不稀罕。同时,假使什么观点都不对,难道又要符合你的标准才叫正常么?!


2024-08-16

Hermès Presents The ARCEAU Grand Tralala Brides et Mors Watch

Hermès presents the 
ARCEAU Grand Tralala brides et mors watch tracing equestrian motifs intertwine on a sparkling white or intense black dial, rose gold and diamonds. This precious 34 mm-diameter case reinterprets the design of the Grand Tralala silk scarf designed by French artist Virginie Jamin. A tribute to the Hermès equestrian tradition, the colourful bridles/and gleaming bits evoke the prestigious harnesses worn by the Royal Hungarian Bodyguard in the 19th century.


Created by Henri d’Origny in 1978, the Arceau watch embodies the Hermès style: its understated and timeless round shape set on a ‘stirrup’ highlights a singular nature composed of subtle details. Dotted with 64 diamonds and topped by a gemset crown, its rose gold case frames a spangled white lacquered or deep black dial. On the dial of the Arceau Grand Tralala, bridles and bits intertwine in the brilliance of rose gold and 110 diamonds, forming a graphic yet dainty decoration. Enlivened by a small bit-shaped seconds hand, the model is driven by a Manufacture Hermès H1912 movement revealed through the sapphire crystal case-back. Crafted in the Hermès Horloger workshops, a smooth chantilly or black alligator strap matches the dial colour.


Hermès creates objects. Objects shaped by the 
hands of artisans to make them true companions for those who wear them. Practical, functional and stemming from uncompromising expertise, they radiate the lightness of the unexpected. They make everyday life their playground, and each instant a uniquely special moment. For Hermès, time is also an object. Its inherent tension is translated by the house into a singular characteristic. Rather than measuring, ordering, and seeking to control it, Hermès dares to explore another time, designed to arouse emotions, open up interludes and create spaces for spontaneity and recreation.

2024-07-15

STUART VEVERS 和 COACH的十年篇章

STUART VEVERS 和 COACH的十年篇章


人生有多少个十年?十年 - 虽短或长。Coach于纽约公共图书馆隆重发布 2024 春夏季高级服饰系列时装骚执行创意总监Stuart Vevers与品牌共写的黄金十年篇章,同时间,亦开启品牌及重新定义当代复古风格的路向里程。

作为2023秋季系列的延续,本季将传统面料进行更年轻的剪裁,诠绎出年轻一代反主流的态度和对独一无二的复古单品的青睐。Coach 经典设计和标志元素,鼓励人们勇于探索和表达自我的美好愿景。皮革、流苏麂皮夹克和西装外套,以及再生棉和丹宁为主打元素,经由手工压制定义不同的质感和色彩。此种制作工艺不仅精妙呈现出复古及永不过时的美感,同时在一贯强调完美的理念中寻求突破。


是次系列设计继续拓展 COACH (RE)LOVED 项目,通过探索、设计和认知可持续发展工艺,致力于在创作过程中尽可能提升原材炓的使用率。设计团队从档案馆中选择皮革制品和丹宁布料进行再创作,并以过往单品中的蕾丝和布料作为原材料制作成连衣裙。本季系列更首次推出透视原型剪裁连衣裙和手工缝制的做旧针织裙。与此同时,品牌一如既往选取可循环再生物料,选用提取金盏花、黑胡桃木、原木、靛蓝染料等植物染料帮连衣裙上色。


此外,品牌标志性设计重新以运动风演绎,推出一系列印上东区经典牛排馆Donohue's 图案学院风T-shirt和运动服颇为玩味


皮具和鞋履也与该系列传统单品形成玩味且极具表现力的碰撞,推出彩色漆面运动鞋和果冻平底鞋,更有全新绗缝 COACH SHAPES系列和经典TABBY系列手袋。同时,VEVERS 还对保龄球手袋和超大 TOTE 在内的日常皮革手袋款式作出全新探索


Vevers
为今季的系列致敬了年轻一代生生不息的活力和对时尚的从容态度希望展现个人风格的同时,能捕捉到对纽约时尚的定义和理解。无论于过去还是现在是这些建构起了对这座城市的想像和记忆灵感正来源于此,通过品牌历久弥新的时尚语言核心设计和品质,鼓舞人们勇敢展现真我。


秀场选址
纽约公共图书馆CELESTE BARTOS FORUM举行,为了创造更沉浸式的场气氛,COACH以经典配色为背景,将品牌年轻个性化的单品安置于场地中,让嘉宾近距离感受品牌的活力与调性。此外时装骚以街头化模式去呈现年轻一代多元、包容的时尚精神。


十周年的光景和品牌的共同进退,VEVERS为品牌经典设计作出美妙重塑让我们了解时尚是任何人都可以勇敢地表达真我。如同纽约公共图书馆承载着的那些故事,回顾过去十年,携手迎接新篇章。


2024-07-12

Hermès x Alex Chinneck - "Living Rooms" Window Display @ Hong Kong Landmark Prince's Store

 Hermès unveiled its latest window display at the Landmark Prince's store recently by British artist and sculptor Alex Chinneck brought his iconic and ingenious designs entitled <Living Room> to the world of Hermès. This only Hermès store in Hong Kong where world-reknown artists were invited to curate new windows each season. With this season installation features a fantastical tale of imagined objects from Parisian Maison that are brought playfully to life in six extraordinary scenes, features a myriad of the House's icons burst forth from a single object in joyful effervescence.


The window of women's universe reveals a rocking horse sculpture atop which Chinneck has masterfully layered various mundane objects like books, clocks, and even an umbrella, resulting in magnificent towering sculpture that speaks to the visual language of the Maison's heritage. The artwork also accommodates a traditional bookshelf with a large gaping hole in the middle - turning the ordinary into the extraordinary.


Uniting the discipline of art, architecture, theatre, and engineering, Chinneck's surreal sculpture are interventions that animate the place in which they stand. With an understanding that all Hermès objects have a soul, the sculptor has given these everyday objects an unusual form - enabling them to move and interact with their environment in surprising ways and thus allowing their patrons to see them in a fresh light. Like all his work, the installation ignites curiosity and sparks interest in the minds of viewers, challenging their understanding of familiar objects around us. Despite the distinctive style of these windows, each vignette evokes the creative spirit of 24 Faubourg - a  place where nothing is fixed and where the archives live and breath - expressing the trademark whimsically and humour shared between the artist and the Maison.