mylifestylenews

2022-09-22

VALENTINO PINK PP Advertising Campaign x ZENDAYA & LEWIS HAMILTON

VALENTINO new PINK PP advertising campaign features Zendaya and Lewis Hamilton. PINK PP: the color of love, community, energy and freedom.  Still frame of a moment, frozen in a monochrome sign that pervades everything. Pierpaolo Piccioli conceives the new Advertising Campaign following the experimental urge of a radical gesture, stripping the palette down to a single hue. Pink is a different emotional and mental space, a collateral dimension to the real that can be accessed. It is a territory, equal and opposite to the transcendence of the dream. You cannot own a color, but you can own a feeling. PINK PP: a manifestation of the unconscious and a liberation from the need for realism.  Just as a monochromatic artist, Creative Director, has used the sole color Pink PP, conserved as a neutral, to perceive all other levels. A non-color, rather than a defined palette, that becomes as a sign, a code, an identity. An absolute way that becomes totalizing. Zendaya shot by Michael Bailey Gates in a monochromatic and obsessive Pink PP space, has an attitude that recalls a sense of freedom. A freedom that acts as a neutral, that goes beyond any feminine traits. All pictures capture a moment becoming a portrait of a movement. Once again Marcell Rev (from Euphoria) gives a cinematographic taste to the video, creating a metaphoric connection with the Valentino Rendez-Vous campaign: a sofa in the middle of the studio that acts as a portal to an authentic surreal PINK PP world, awakening a dreamlike scenario. In the aura, the notes of the soundtrack by Yazoo, with the song Only You, the same of the show. Pink is the possibility for the re-composition of fashion signs, thanks to a neutrality freed from the rules of the here and now. It is a lucid dream.




2022-09-20

GIVENCHY Presents AW2022 The G HOBO Statement Bag

G
ivenchy 
present the G Hobo statement handbag for it AW2022 collection. The emblematic style’s new, softer version channels feminine nonchalance with a fresh expression of a classic archetype, the G Hobo expands on the lexicon established by Creative Director Matthew M Williams, bringing a supple construction, new lock hardware, and a refined nonchalance to the Givenchy V cut signature.



First introduced on the AW runway, the G Hobo blends a soft, minimalistic shape with elegant materials, featuring a body in luxurious grained leather or python, a sensual suede lining and a strap closure with a leather incrusted lock, an elevated new take on Givenchy’s distinctive hardware.


Visually opulent yet warm and understated, this elemental hobo style comes in two sizes. The generous medium sized bag is designed to glide easily over the shoulder and has a spacious, practical central compartment with, on its base, squared metal feet stamped with the 4 G logo. The sophisticated mini handbag is compact yet roomy enough to accommodate smartphones, wallets and assorted other daily essentials. Both close thanks to a crossover strap in calf leather, subtly textured with croc stamping and weighted by the new leather incrusted G Lock. The medium G Hobo is available in classic shades of black, ivory, and tan grained calf leather or black python. The mini G Hobo in grained calf leather is available in black or ivory as well as in seasonal shades of celadon, dark orange, and ultraviolet.

2022-09-15

ZEGNA Presents Triple Stitch™ Sneaker

This season, the iconic Triple Stitch™ Sneaker continues to accomplish all the needs of a versatile everyday shoe celebrated for its softness, lightness and remarkably flexible construction. Designed for any outfit or occasion, the Triple Stitch™ Sneaker defines multifunctional wearability and is the perfect partner to a diverse range of Luxury Leisurewear from Artistic Director Alessandro Sartori’s AW2022 Collection. An essential footwear style and a global success of the Maison, for anytime and anywhere, this season the Triple Stitch™ Sneaker is reimagined in new colours and materials, ranging from rich grained leather to canvas and plush suede. Each new iteration of the sophisticated shoe continues to showcase the brand’s signature triple crossing-elastic detail for an easy slip-on fit, while bringing to mind the look of three hand-stitches traditionally featured on tailored jackets to symbolize and honour ZEGNA’s heritage and craftsmanship. Triple Stitch™ Sneaker is part of the new ZEGNA identity where practicality and pragmatism get a progressive spin on tradition and craftsmanship to meet the modern man’s style needs towards a Luxury Leisurewear take and a new style language.

2022-09-11

BOUCHERON Presents The New "ICON" Campaign

BOUCHERON presents the new "ICON" campaign that's both feminine and masculine, genuine and radical, innovative and inspiring. The "ICONS" campaign is a reflection of a maison that, since it was established in 1858, has stretched the limits of high jewelry by offering pieces to wear, released from the safe. pieces to be felt by the skin and the mind. those they choose to be empowered with, to show their true selves, to stand out. Between style and innovation, heritage and avant-garde, discover "ICONS" as Boucheron goes xxl.


From the genius of famed photographer-stylist team David Sims and Emmanuelle 
Alt, the "ICONS" campaign reaffirms Boucheron’s standing as the first jeweler to open a boutique on place Vendôme. Beyond this dynamic duo, the jeweler has also called upon two icons to embody the five worlds of its emblematic collections. Boucheron femininity is now personified by model Anja Rubik, chosen for her pure beauty and natural sophistication. Her male counterpart is Ludwig Wilsdorff, with a radiant personality that exudes Boucheron’s masculinity, a first for a corporate campaign.


“While remaining true to our history, this new campaign – stylish and assertive – marks a shift for the House. Our distinctiveness
is expressed through the XXL concept, showcasing both our designs and our ambassadors, as well as the unprecedented presence of a man. Ludwig Wilsdorff’s intense personality makes him the perfect embodiment of Boucheron masculinity. And Anja Rubik tells a story that is utterly consistent with the House, with cutting-edge energy.” Says Hélène Poulit-Duquesne, Boucheron CEO. At times accumulated, other times individually, but always xxl, the Boucheron icons are central to the images. "Quatre", "Serpent Bohème", "Jack de Boucheron" and the "Vendôme Liseré" collection form the campaign’s four jewelry episodes.


For high jewelry, the iconic question mark necklace embodies the savoir-faire of 
the workshops at 26, place Vendôme. this avant-garde creation, designed in 1879, is also paying tribute to another historic Boucheron icon in this campaign: the countess of Castiglione. “For this campaign, I imagined oversized versions of our icons while remaining true to their original character. I feel that Boucheron presents a cutting-edge, lively, authentic vision of jewelry and High Jewelry with these pieces, and that’s how I’ve always imagined Boucheron to be. Each visual depicts very different collections. The uniting theme is the stylish quality, both aesthetic and conceptual, seen in the various dimensions of the campaign.” Says Claire Choisne, Creative Director.

2022-09-08

HAUTLENCE Introduces A New Version of Wandering Hours Watch

HAUTLENCE introduces a new version of its wandering hours model, housed in a steel case harking back to the original, water- resistant to 10 ATM and flaunting a sportier character, the calibre B30 self-winding manufacture movement drives the central minutes disc and the three hour satellites located inside the sapphire disc. With the launch of the Vagabonde Series 4 model, an ultra-modernised version of the famous star wheel systems – so named because of their star-shaped disc driving wheels – HAUTLENCE has introduced a captivating state-of-the-art piece.


Creating new ways of reading the time has been HAUTLENCE’s vocation since its creation in Neuchâtel in 2004. The Vagabonde Series 4 is firmly in line with this philosophy. The sapphire minute dial adds volume to the rhodium-plated brass base dial, which fea- tures a frosted finish. Inside this disc, the hours rotate around the central staff, turning on their own axis to mark the passing hours. 
If there is one world in which the details are anything but, it is Haute Horlogerie. HAUTLENCE knows this, and pays special attention to the tiny things that make all the difference. Great care has been taken to ensure the finishes are in line with the very exacting standards of the brand originally from Neuchâtel. Considerable technical skill and precision are required to create the sapphire mi- nutes disc, as well as the half-moon motifs that decorate the hours.


Driving the rotation of the discs, the B30 bidirectional self-winding movement guarantees a minimum power reserve of three days. This calibre is based on a manufacture movement designed in collaboration with H. Moser & Cie., which HAUTLENCE developed in a modular way to create this stunning piece. 
The steel case on the Vagabonde series 4 model adopts the TV screen shape favoured by HAUTLENCE. The reworked version features bolder curves and is water resistant to 10 ATM. Retaining its balanced proportions, it is equipped with a bevelled sapphire crystal and a fluted crown with a rubber ring in the same colour as the integrated strap. This is an exquisite HAUTLENCE piece featuring a first-class self- winding movement and a genuine module. A watch with a big personality in which every detail says HAUTLENCE.

2022-09-04

Giuseppe Zanotti Presents “AN ODE TO SELF-LOVE” For AW2022 Collection

Giuseppe Zanotti invites women to have fun this AW2022 season, embrace their bold side and use fashion to telegraph a message of independence and to be sexy, glamorous and unapologetic. It’s time to break free! It’s the new era of self-love, where feeling healthy and pretty is a priority. Traditional rules are rewritten to develop a signature vocabulary rooted in irreverent elegance and luxurious eccentric sophistication. With its unique balance of feminine sensuality and practical comfort, the platform shoe stands out. The Bebe Pixel is designed for women who want to sparkle, it’s crafted in a charming color palette, including deep burgundy and electric blue tones, and is enriched with a heel punctuated by tone-on-tone tiny rhinestones. For those who don’t fear towering heights, the Tarifa Jewel, worked in metallic leather with a mirror effect, is a chic sandal enriched with encrusted crystals. Pastel tones and sparkling details are the distinctive traits of the men’s collection, where a more gender-fluid approach takes center stage. Classic styles of the British footwear tradition, including derbies, monk straps and slippers, are shown in unexpected shades, such as pink and baby blue, or come punctuated with studs, crystals and graphic sequined patterns… because personal style has no limits.


2022-09-01

Glashütte Introduces The New All-Rounder Ahoi Atlantic

Glashütte Introduces The New All-Rounder Ahoi Atlantic that not only can swim, but it can also join you at the office or adorn your wrist at the gallery opening; it is an all-rounder, capable of everything all at once. The 24/7 watch from NOMOS Glashütte is now available in three versions. Clear and refreshing design for all occasions: The three versions of the new Ahoi Atlantic, which NOMOS Glashütte is releasing just in time for summer, never have to leave the wrist. These watches are attractive and elegant on the wrist 24/7, and also robust. Timepieces that can be worn on all occasions, for people who have packed schedules and many responsibilities.


Sports watches come in all shapes and sizes. Classic watch models are a dime a dozen. But watches that compellingly unite the two are few and far between. A typical feature of NOMOS watches has always been that they can be worn to work or any social occasion, day in and day out; Ahoi Atlantic now adds the sporty aspect. Ahoi Atlantic, Ahoi date Atlantic and Ahoi neomatik Atlantic are the full names of these watches. They are waterproof - up to 200 meters. While the first two are driven by the in-house DUW 5001 caliber and DUW 5101 date movement in a slightly larger case, the smaller Ahoi neomatik. Atlantic runs on the new, particularly slim automatic technology from NOMOS Glashütte. All three feature a textile strap which is woven specially for NOMOS Glashütte in France.