VALENTINO PINK PP Advertising Campaign x ZENDAYA & LEWIS HAMILTON
VALENTINO new PINK PP advertising campaign features Zendaya and Lewis Hamilton. PINK PP: the color of love, community, energy and freedom. Still frame of a moment, frozen in a monochrome sign that pervades everything. Pierpaolo Piccioli conceives the new Advertising Campaign following the experimental urge of a radical gesture, stripping the palette down to a single hue. Pink is a different emotional and mental space, a collateral dimension to the real that can be accessed. It is a territory, equal and opposite to the transcendence of the dream. You cannot own a color, but you can own a feeling. PINK PP: a manifestation of the unconscious and a liberation from the need for realism. Just as a monochromatic artist, Creative Director, has used the sole color Pink PP, conserved as a neutral, to perceive all other levels. A non-color, rather than a defined palette, that becomes as a sign, a code, an identity. An absolute way that becomes totalizing. Zendaya shot by Michael Bailey Gates in a monochromatic and obsessive Pink PP space, has an attitude that recalls a sense of freedom. A freedom that acts as a neutral, that goes beyond any feminine traits. All pictures capture a moment becoming a portrait of a movement. Once again Marcell Rev (from Euphoria) gives a cinematographic taste to the video, creating a metaphoric connection with the Valentino Rendez-Vous campaign: a sofa in the middle of the studio that acts as a portal to an authentic surreal PINK PP world, awakening a dreamlike scenario. In the aura, the notes of the soundtrack by Yazoo, with the song Only You, the same of the show. Pink is the possibility for the re-composition of fashion signs, thanks to a neutrality freed from the rules of the here and now. It is a lucid dream.