VERSACE x Lily James AW2022 Advertising Campaign

Versace AW 2022 advertising campaign sees Lily James with the new Greca Goddess bag; the actress interpreting a Versace goddess in images from well-renowned photographers Mert Alas and Marcus Piggott. As in her films, where she has played roles from headstrong princesses to sex-symbols, Lily James’s impulsive and daring attitude is the epitome of Versace confidence. Lily is seen as equal parts mythological deity and contemporary rebel as she wears new season latex ready-to-wear in a campaign that clashes classical culture with empowered seduction.

Versace Men’s proposal of a modern opulence is visually clear, with the ornate flourishes of the classical surrounding contrasted with the collection’s contemporary content.

The Greca Goddess line of bags is introduced for AW2022. Very Versace contrasts within the campaign imagery fully reflect the new bag and its juxtaposition of rich craft and elegance with a totally contemporary and new energy.


BVLGARI AW2022 Leather Goods & Accessories Collection

BVLGARI AW2022 Leather Goods and Accessories collection is inspired by an intimate dimension, where beauty can be found in everyday life – a collection that is Made in Eden. The Sun shines warm and bright above Eden; there is a gentle bond you form with Eden as you feel the sand between your toes; as darkness descends upon the land, it signifies the tranquillity that comes from resting after a hard day of work; sometimes it seems that a peaceful and serene life is comprised of nothing more than these elements. BVLGARI takes inspiration from these simplest and most natural forms of joy, and introduces three brand new colours, namely Sun Citrine, Sahara Amber, Sahara Black, a comforting palette of neutral colours that gives you a delightful taste of life. With audacious proportions and generous volumes, come a brand-new perspective to the venturesome universe of the BVLGARI snake. Ultra-soft and puffy, the Serpenti Reverse is exquisitely crafted in Metropolitan Calf Leather, it updates the iconic, well-structured frames of Serpenti into a distinctive matelassé pattern, as if designers picked clouds from the sky of Eden, sorely for the purpose of crafting leather art. The emblematic snake closure once more confirms its hypnotic appeal, adding a touch of golden magnetic glow to the piece.

Created for the fashionistas of the world, the bag is introduced in two different iterations. The compact version boasts a metallic top handle with an unprecedented bracing Cobra chain design, offering an intriguing contrast between the distinctive and cloud like quilted leather body and the scintillating metallic element. Equally iconic, the shoulder chain and leather strap sports for the first time the thicker and edgy look of the Cobra motif, for a functional crossbody wearability, while a wider central compartment and a practical external back patch pocket complete the model. A raw and invigorating treasure waiting to be discovered, the piece is available in Ivory Opal and Sahara Amber. The second iteration is a plush and roomy shoulder bag suspended from double Cobra chain and leather straps, conjuring BVLGARI’s jewellery legacy with dare and innovation. Featuring three functional gussets and a back patch pocket, the model comes in neutral Ivory Opal and vibrant Sun Citrine.

The 60s was a period of richly colourful palettes and unashamedly bold lines, it is no mystery that people back then looked at the world through undulating rainbow lenses, and the latest iteration of the Serpenti Pouch is inspired by this golden era! Taking design cues from blueprints of the 60s Serpenti necklaces, the seductive and sinuous snake is now transformed to a pouch with an irresistible soft shape, paired with the eyepopping and exuberant Sun Citrine that stays true to the 60s theme. The spruced up, elongated Serpenti Forever East West in the brand new Sun Citrine is as spirited as a young maiden dancing under the gleaming sun. By meticulously planning the placement of the black and white enamel on the classic serpent closure, the brand designer has created a gorgeous layering effect, whereas the eyes of the snake are crafted in malachite, the gemstone known for its swirly and hypnotic hues of various greens, which further enhances the layering effect. Featuring a single compartment, the model is completed by a frontal pocket, a back patch pocket, an internal seam pocket, three card slots, as well as a detachable practical leather.

If the versatile Serpenti Forever East West is the best companion for your work days, then Serpenti Forever East-West Maxi Chain with a wide shoulder strap in leather and glam rock metallic chain would be the elegant yet defying and playful version for your work-to-cocktails look. Available in Sun Citrine, Foggy Opal, Beetroot spinel, this masterpiece crafted in Metropolitan Calf Leather is an exigency in one’s adventurous quest of self-expression. The unsurpassed allure of the Serpenti wallets are never defined by their sizes! The matelassé pattern of the Serpenti Reverse wallets is resculpted and recalculated on the petite canvas. Adorned with a minimalist variant of the snake closure, the wallet is available in Sun Citrine, Sahara Black and Sahara Amber, offering the Eden experience in the purest form. Always stunning and never boring, the classic Serpenti Forever now comes in the hues of Sun Citrine and Azalea Quartz. The Serpenti Forever Snake Invaders is inspired by the arcade game that took the world by storm – Space Invader. Hundreds of hand-sewn black glossy glass beads on top of fine calf leather are beautifully translated to endless pixels, and the result is a unique mixture of digital nostalgia and leather art, in the style of 70s opulence. Calf leather wallet like you have never seen before, because the BVLGARI Logo wallet is now hot stamped with the attractively engineered Infinitum pattern, making it extraordinarily BVLGARI. BVLGARI BVLGARI men's compact wallet features a dark ruthenium-plated brass décor enamelled in matt black and embellished with the iconic BVLGARI double logo, every single detail bespeaks the quality and artistry of the House.


THE NEXT ERA 廣企 突破規範 多元和諧共融 邁向新一章

突破規範 多元和諧共融 

又见炊烟升起        暮色罩大地
峻峭的法国Bretagne岸线,每个角落都散发著游历的画面和探险的情怀,尤其透过意大利知名摄影师 Mario Sorrenti 的镜头,细心地观察了Bretagne所具有的Armorica Argot两个灵魂,意即海洋和陆地、大海和森林、暴风雪和宁静的自然结合;炊烟悠然升起,幽暗分明,暮色笼罩大地,壮丽天际与无尽地平线同样各据一方,潮涨潮退,在海岸留下不可磨灭的痕迹和诗意。
夕阳有诗情            黄昏有画意
照片中捕捉住由 Mona TougaardEdie Campbell Leon Dame 等出任的模特儿,散发出强大的气场,令人迫不及待地欲速走进双边世界持续的自然对话中。法国北部的冷冽寒风不但让人思维清晰,周围环境形成一种独特连系,夕阳带有诗情,令黄昏更具画意。Loro Piana这辑2022/23 秋冬系列独特的广企精髓记录了人们内心深处的反思时刻,以及那些更自由、与大自然合为一体的时刻。
愿你变作彩霞        飞到我梦里
品牌一向以运用大自然中最优质的羊毛、羊绒、羊驼、剪羊毛等创新面料制作出优雅又实用的服装。设计向来着重高超工艺所制成的衣物所带来的美妙触感,优雅低调,线条简洁俐落兼不失衣服的基本功能和百搭风格。秋冬季系列融入当地的精神、质量、触感和大自然色调 - 海草和山谷的绿色、海洋的蓝色、悬崖的白色和米色等, 用优美、力量和精致包裹身体。在阳刚与柔美、精致和功能、卓越品质及绝对舒适之间取得完美平衡,仿似诞生自优美的风景,要你化作彩霞,怀着尊重、好奇心和冒险精神,飞到梦里沉醉于奢华,舒适和自然。
想问阵阵炊烟        你要去哪里
Versace 2022秋冬形象广告拍摄则大唱反调,Lily James在知名摄影师Mert Alas Marcus Piggott掌镜的照片中化身Versace女神,以全黑系列动人演绎全新瞩目登场的Greca Goddess手袋。别被她在电影中任性的公主和性感尤物的角色定格经过造型师的精心改造山鸡也可百变成仙。Lily在同时刻划古典文化与自信诱惑个性的形象广告中穿上新一季的乳胶成衣造型,以品牌DNAVery Versace对比元素,正好反映既像神话中的女神,也是我行我素的反叛女生;随心而大胆无畏的态度,以崭新的活力和能量演绎出Versace的自信个性和她个人魅力。而Versace男装的现代华丽美学,古典风格场景的精致装饰,与系列的时尚奢华风格更形成鲜明对比。
又见炊烟升起        勾起我回忆
命名为Portrait of a Generation」的Valentino 2022年早秋广企呈献全新的女装Promenade系列和男装After Club系列以崭新视角演绎品牌的条纹和斑马纹、斗篷和衬衫以及印花和刺绣等的典藏元素。拍摄的社区Arnold Circus 勾起创意总监Pierpaolo Piccioli对家乡的回忆,区内有一个平台花园,中央是一个供乐团表演的舞台,花园由社区内的志愿者打理和栽种植物;正如罗马由丰富的历史、人物和文化交织而成,不同的层面和谐并存,构成浑然天成之美。
诗情画意               我心中只有你



VALENTINO new PINK PP advertising campaign features Zendaya and Lewis Hamilton. PINK PP: the color of love, community, energy and freedom.  Still frame of a moment, frozen in a monochrome sign that pervades everything. Pierpaolo Piccioli conceives the new Advertising Campaign following the experimental urge of a radical gesture, stripping the palette down to a single hue. Pink is a different emotional and mental space, a collateral dimension to the real that can be accessed. It is a territory, equal and opposite to the transcendence of the dream. You cannot own a color, but you can own a feeling. PINK PP: a manifestation of the unconscious and a liberation from the need for realism.  Just as a monochromatic artist, Creative Director, has used the sole color Pink PP, conserved as a neutral, to perceive all other levels. A non-color, rather than a defined palette, that becomes as a sign, a code, an identity. An absolute way that becomes totalizing. Zendaya shot by Michael Bailey Gates in a monochromatic and obsessive Pink PP space, has an attitude that recalls a sense of freedom. A freedom that acts as a neutral, that goes beyond any feminine traits. All pictures capture a moment becoming a portrait of a movement. Once again Marcell Rev (from Euphoria) gives a cinematographic taste to the video, creating a metaphoric connection with the Valentino Rendez-Vous campaign: a sofa in the middle of the studio that acts as a portal to an authentic surreal PINK PP world, awakening a dreamlike scenario. In the aura, the notes of the soundtrack by Yazoo, with the song Only You, the same of the show. Pink is the possibility for the re-composition of fashion signs, thanks to a neutrality freed from the rules of the here and now. It is a lucid dream.


GIVENCHY Presents AW2022 The G HOBO Statement Bag

present the G Hobo statement handbag for it AW2022 collection. The emblematic style’s new, softer version channels feminine nonchalance with a fresh expression of a classic archetype, the G Hobo expands on the lexicon established by Creative Director Matthew M Williams, bringing a supple construction, new lock hardware, and a refined nonchalance to the Givenchy V cut signature.

First introduced on the AW runway, the G Hobo blends a soft, minimalistic shape with elegant materials, featuring a body in luxurious grained leather or python, a sensual suede lining and a strap closure with a leather incrusted lock, an elevated new take on Givenchy’s distinctive hardware.

Visually opulent yet warm and understated, this elemental hobo style comes in two sizes. The generous medium sized bag is designed to glide easily over the shoulder and has a spacious, practical central compartment with, on its base, squared metal feet stamped with the 4 G logo. The sophisticated mini handbag is compact yet roomy enough to accommodate smartphones, wallets and assorted other daily essentials. Both close thanks to a crossover strap in calf leather, subtly textured with croc stamping and weighted by the new leather incrusted G Lock. The medium G Hobo is available in classic shades of black, ivory, and tan grained calf leather or black python. The mini G Hobo in grained calf leather is available in black or ivory as well as in seasonal shades of celadon, dark orange, and ultraviolet.


ZEGNA Presents Triple Stitch™ Sneaker

This season, the iconic Triple Stitch™ Sneaker continues to accomplish all the needs of a versatile everyday shoe celebrated for its softness, lightness and remarkably flexible construction. Designed for any outfit or occasion, the Triple Stitch™ Sneaker defines multifunctional wearability and is the perfect partner to a diverse range of Luxury Leisurewear from Artistic Director Alessandro Sartori’s AW2022 Collection. An essential footwear style and a global success of the Maison, for anytime and anywhere, this season the Triple Stitch™ Sneaker is reimagined in new colours and materials, ranging from rich grained leather to canvas and plush suede. Each new iteration of the sophisticated shoe continues to showcase the brand’s signature triple crossing-elastic detail for an easy slip-on fit, while bringing to mind the look of three hand-stitches traditionally featured on tailored jackets to symbolize and honour ZEGNA’s heritage and craftsmanship. Triple Stitch™ Sneaker is part of the new ZEGNA identity where practicality and pragmatism get a progressive spin on tradition and craftsmanship to meet the modern man’s style needs towards a Luxury Leisurewear take and a new style language.


BOUCHERON Presents The New "ICON" Campaign

BOUCHERON presents the new "ICON" campaign that's both feminine and masculine, genuine and radical, innovative and inspiring. The "ICONS" campaign is a reflection of a maison that, since it was established in 1858, has stretched the limits of high jewelry by offering pieces to wear, released from the safe. pieces to be felt by the skin and the mind. those they choose to be empowered with, to show their true selves, to stand out. Between style and innovation, heritage and avant-garde, discover "ICONS" as Boucheron goes xxl.

From the genius of famed photographer-stylist team David Sims and Emmanuelle 
Alt, the "ICONS" campaign reaffirms Boucheron’s standing as the first jeweler to open a boutique on place Vendôme. Beyond this dynamic duo, the jeweler has also called upon two icons to embody the five worlds of its emblematic collections. Boucheron femininity is now personified by model Anja Rubik, chosen for her pure beauty and natural sophistication. Her male counterpart is Ludwig Wilsdorff, with a radiant personality that exudes Boucheron’s masculinity, a first for a corporate campaign.

“While remaining true to our history, this new campaign – stylish and assertive – marks a shift for the House. Our distinctiveness
is expressed through the XXL concept, showcasing both our designs and our ambassadors, as well as the unprecedented presence of a man. Ludwig Wilsdorff’s intense personality makes him the perfect embodiment of Boucheron masculinity. And Anja Rubik tells a story that is utterly consistent with the House, with cutting-edge energy.” Says Hélène Poulit-Duquesne, Boucheron CEO. At times accumulated, other times individually, but always xxl, the Boucheron icons are central to the images. "Quatre", "Serpent Bohème", "Jack de Boucheron" and the "Vendôme Liseré" collection form the campaign’s four jewelry episodes.

For high jewelry, the iconic question mark necklace embodies the savoir-faire of 
the workshops at 26, place Vendôme. this avant-garde creation, designed in 1879, is also paying tribute to another historic Boucheron icon in this campaign: the countess of Castiglione. “For this campaign, I imagined oversized versions of our icons while remaining true to their original character. I feel that Boucheron presents a cutting-edge, lively, authentic vision of jewelry and High Jewelry with these pieces, and that’s how I’ve always imagined Boucheron to be. Each visual depicts very different collections. The uniting theme is the stylish quality, both aesthetic and conceptual, seen in the various dimensions of the campaign.” Says Claire Choisne, Creative Director.


HAUTLENCE Introduces A New Version of Wandering Hours Watch

HAUTLENCE introduces a new version of its wandering hours model, housed in a steel case harking back to the original, water- resistant to 10 ATM and flaunting a sportier character, the calibre B30 self-winding manufacture movement drives the central minutes disc and the three hour satellites located inside the sapphire disc. With the launch of the Vagabonde Series 4 model, an ultra-modernised version of the famous star wheel systems – so named because of their star-shaped disc driving wheels – HAUTLENCE has introduced a captivating state-of-the-art piece.

Creating new ways of reading the time has been HAUTLENCE’s vocation since its creation in Neuchâtel in 2004. The Vagabonde Series 4 is firmly in line with this philosophy. The sapphire minute dial adds volume to the rhodium-plated brass base dial, which fea- tures a frosted finish. Inside this disc, the hours rotate around the central staff, turning on their own axis to mark the passing hours. 
If there is one world in which the details are anything but, it is Haute Horlogerie. HAUTLENCE knows this, and pays special attention to the tiny things that make all the difference. Great care has been taken to ensure the finishes are in line with the very exacting standards of the brand originally from Neuchâtel. Considerable technical skill and precision are required to create the sapphire mi- nutes disc, as well as the half-moon motifs that decorate the hours.

Driving the rotation of the discs, the B30 bidirectional self-winding movement guarantees a minimum power reserve of three days. This calibre is based on a manufacture movement designed in collaboration with H. Moser & Cie., which HAUTLENCE developed in a modular way to create this stunning piece. 
The steel case on the Vagabonde series 4 model adopts the TV screen shape favoured by HAUTLENCE. The reworked version features bolder curves and is water resistant to 10 ATM. Retaining its balanced proportions, it is equipped with a bevelled sapphire crystal and a fluted crown with a rubber ring in the same colour as the integrated strap. This is an exquisite HAUTLENCE piece featuring a first-class self- winding movement and a genuine module. A watch with a big personality in which every detail says HAUTLENCE.


Giuseppe Zanotti Presents “AN ODE TO SELF-LOVE” For AW2022 Collection

Giuseppe Zanotti invites women to have fun this AW2022 season, embrace their bold side and use fashion to telegraph a message of independence and to be sexy, glamorous and unapologetic. It’s time to break free! It’s the new era of self-love, where feeling healthy and pretty is a priority. Traditional rules are rewritten to develop a signature vocabulary rooted in irreverent elegance and luxurious eccentric sophistication. With its unique balance of feminine sensuality and practical comfort, the platform shoe stands out. The Bebe Pixel is designed for women who want to sparkle, it’s crafted in a charming color palette, including deep burgundy and electric blue tones, and is enriched with a heel punctuated by tone-on-tone tiny rhinestones. For those who don’t fear towering heights, the Tarifa Jewel, worked in metallic leather with a mirror effect, is a chic sandal enriched with encrusted crystals. Pastel tones and sparkling details are the distinctive traits of the men’s collection, where a more gender-fluid approach takes center stage. Classic styles of the British footwear tradition, including derbies, monk straps and slippers, are shown in unexpected shades, such as pink and baby blue, or come punctuated with studs, crystals and graphic sequined patterns… because personal style has no limits.


Glashütte Introduces The New All-Rounder Ahoi Atlantic

Glashütte Introduces The New All-Rounder Ahoi Atlantic that not only can swim, but it can also join you at the office or adorn your wrist at the gallery opening; it is an all-rounder, capable of everything all at once. The 24/7 watch from NOMOS Glashütte is now available in three versions. Clear and refreshing design for all occasions: The three versions of the new Ahoi Atlantic, which NOMOS Glashütte is releasing just in time for summer, never have to leave the wrist. These watches are attractive and elegant on the wrist 24/7, and also robust. Timepieces that can be worn on all occasions, for people who have packed schedules and many responsibilities.

Sports watches come in all shapes and sizes. Classic watch models are a dime a dozen. But watches that compellingly unite the two are few and far between. A typical feature of NOMOS watches has always been that they can be worn to work or any social occasion, day in and day out; Ahoi Atlantic now adds the sporty aspect. Ahoi Atlantic, Ahoi date Atlantic and Ahoi neomatik Atlantic are the full names of these watches. They are waterproof - up to 200 meters. While the first two are driven by the in-house DUW 5001 caliber and DUW 5101 date movement in a slightly larger case, the smaller Ahoi neomatik. Atlantic runs on the new, particularly slim automatic technology from NOMOS Glashütte. All three feature a textile strap which is woven specially for NOMOS Glashütte in France.


Objets Hermès AW2022 Collection - mylifestylenews Top 10's Pick

The 90cm animal kingdom brings the diversity of its motifs and vivacity of its colours to these paper lanterns in geometric shapes, designed by Katie Scott.

The Kelly II Sellier bag sees its silhouette revisited and rewrites the rulebook with an asymmetrical recto-verso “en désordre” construction, switching up conventions and inventing a new equilibrium. An original new story that also includes the Bolide and Birkin bags.

The R.M.S line, featuring a suitcase with a new design by Katie Scott, welcomes a small holdall in canvas and leather: the R.M.S 12h bag. Thanks to its strap, this practical bag can be attached to the telescopic handle of the suitcase. Its construction also makes it possible to fold it down flat when empty, allowing it to be slipped inside.

The Épopée motif created by Jan Bajtlik lends its playful spirit and vivid colours to these hand-lacquered wooden boxes made especially for a child’s room. Of varying heights, the boxes can be stacked to form a totem.

This bandana version of the twilly doll features the Hermès-Paris Station design and two-tone striped trim.

A new iteration for the Bolide mini bag, complete with skateboard wheels. A veritable concentrate of leather craftsmanship, this fun and offbeat, yet very practical, version comes in multiple colour schemes.

The emblematic Cape Cod welcomes a new dial with a unique aesthetic, the fruit of an innovative process developed in collaboration with the Swiss Centre for Electronics and Microtechnology. The dial, a silicon wafer plate, is specially treated and inlaid with gold to reveal the blue-tinged nuances of the Crépuscule motif by designer and graphic artist Thanh-Phong Lê. Its intimate and refined appearance is underlined by a single or double tour band in navy blue calfskin.

Hand woven and inspired by Art Deco, the graphic composition decorating this cashmere cushion is inspired by an Hermès advertisement from the late 1920s.

These jewellery pieces are designed by Juana and Ddiddue Etcheberry, the first laureates of the Hermès fashion accessories contest, launched by the house in 2020 for the Festival de Hyères. They bring together leather and metal in a balanced geometry where elementary forms coexist. The bracelet is composed of a square leather cuff that seems to float between two metal circles. The torque combines a leather necklace and two golden rings, adorning the neck in a halo of soft, glowing light.
With its graphic shapes and its vivid colours, this design by Geoff McFetridge evokes the great American musicals. Seen from unexpected angles, silhouettes swirl, twirl, and tap dance on giant letters forming the name Gene Kelly.


TOMMY HILFIGER Introduces Fall 2022 “TH MONOGRAM” Collection

Tommy Hilfiger created a new monogram with celebrated British illustrator and graphic designer Fergus Purcell. Building on the Company’s history of collaborating with the most significant contemporary creatives, the monogram reimagines the TOMMY HILFIGER brand’s core DNA, and will appear for the first time in the Fall 2022 collection. The new design is the result of extensive research into the TOMMY HILFIGER archive. Purcell has created a bold reinterpretation of the motifs he discovered on iconic pieces from the brand’s design history. Created from an interlocking T and H, the monogram collides the classic with the new, bringing a new perspective to prep sensibility: as such, it is quintessentially TOMMY HILFIGER. “Since 1985, the ‘TH’ monogram has stood for authentic prep style, playfully reinvented for all,” says Tommy Hilfiger. “Fergus Purcell has been a truly inspiring collaborator. His elevated approach and connection to street culture is unique. It has been a joy to reinvent our monogram with him - for 2022 and beyond.” “What I love about the brand is that it’s high impact; very colourful, very confident and very immediate.” adds Fergus. “These were the inspirations that drove my design, and the desire to make something that was new and iconic but also felt as though it could have existed already. I’m very pleased with the results!” Purcell’s new motif has inspired Tommy Hilfiger’s Fall 2022 “TH Monogram” collection, which brings a forward-thinking spirit to East Coast heritage style across men’s, women’s and kidswear. Premium monogrammed pieces are offered in the brand’s signature Burgundy, Navy and Snow White. On puffers, accessories and unisex styles, the monogram is abstracted into an all-over pattern, whilst on the iconic Rocky Parker and across tailoring, it is depicted as a tonal lattice. Shifts in scale reflect the dynamic versatility of this new brand mark. Refined fabrication and detailing elevate the offering. Casualwear is crafted in premium wool and recycled yarns. Prep classics are filled with recycled down and feature intricate jacquard. Statement-placed embroidered monograms, leather paneling and metal-trim buttons embellish throughout. Just as the monogram, with its differently-sized letters, is perfectly imperfect, the collection is infused with unexpected aesthetic twists that disrupt the status quo. Each piece can be adjusted and layered to reflect an individual’s personal style. Silhouettes can be reworked and reimagined.


Tap Into The Current Zeitgeist 你喜歡不如我喜歡

Tap Into The Current Zeitgeist 

范畴众多比百足蜈蚣更多智爪的鬼才设计师JW Anderson从自家同名品牌开始已经吸纳了一众“懂的就会懂,明者明”的铁粉受落和爱戴。A先生的设计作品从来都不是凡夫俗子的那杯茶,正因如此,你对他的设计的不满可能无形地就造和成全了他的美满。脱离现实、怪诞、抽象、诙谐、有趣、异乎寻常的出众设计铁了A先生的心,成为了招牌创作元素,再加上每一季妙想天开的思维和主题,时而fanciful加点莫名玄妙,继而玩味青春和刻意地哗众取宠,intended兼larger than life的whimsical概念设计作品耐人寻味,既现代,又极具潮流触觉,要成为成为潮牌,比起吃生菜更易,绝对难不过。

获奖无数和才华洋溢的A先生同时并兼担任西班牙奢侈品牌LOEWE創意總監一职,为品牌吸纳了无数的新Z时代粉丝,更让品牌跨越性别和原创的 DNA,发挥宇宙无限的创作精神,近年更延申设计艺术家品和工艺,令品牌辨识度更多元化。懂得将现代科技和时尚结合,向digital world时尚方向前进,tap into the current zeitgeist,发掘時代精神,了解时尚新世代的需求,去改写流水式设计的程序,创下时尚和潮流的新纪元。如此独具慧眼的策略,既可以继续我有我疯癫,又可以让艺术和商业并存,你喜欢不如我喜欢。设计作品犹如给自己的情书,斐然的业绩更有目共睹,集团高层也没吐槽;在这轻易被foul出局的残酷时尚圈,也算是奇葩,荣誉冠冕不被卸下,龙椅宝座稳坐,仲有排玩!

再此,A先生一向颇受各大品牌青睐诚邀合作联乘,过往合作过的品牌无数,大众熟识和轻易入手的有 UNIQLO的延年联乘,俘虏了万千的“迷”,曾经也慰籍了多少少男少女心事,爱你演变成为了习惯,能以 affordable luxury 的途径将之据为己有,不用再在背后暗中洒泪。近日三度和MONCLER GENIUS项目的1 MONCLER JW ANDERSON 联乘名为《Dream In Color》系列,共同创作一个賞心悅目《缤纷的梦》,别注的系列透過鮮豔的色調,天真和近乎迷幻的圖案,去表達“樂觀逃避主義”的主題。在頗具實用性的廓形基礎上,A先生大膽運用鮮豔色彩渲染近乎原始的圖案元素如大小不一的噴繪波點、斑點和波浪線條,以印花或提花的形式呈現。套染技藝的運用帶來了不均勻的外觀效果,給予視覺和質感上的雙重刺激。

你不想玩        我也得玩
對比前作,全新單品款式較為低調卻依舊不失趣味,水洗棉及牛仔布結合MONCLER標誌性尼龍及高科技面料,使得黃、綠、淺藍、淺粉、電光藍、棕和珊瑚色的強度色彩皆呈現出一種精妙的朦朧感。材料表面的干燥處理令色彩愈發深邃濃郁,達成更理想效果。在著重圖案、色彩和質地的同時,更凸顯MONCLER的功能性、戶外DNA以及設計師“順應自然”的理念。飾有皮質條帶的充絨派克大衣、短款束腰夾克、拉鍊夾克、充絨背心、寬鬆套頭毛衣、運動衫、連帽衫和泰迪絨衛衣、充絨短裙和百慕大短褲,以及闊腿褲。超大體量的設計理念通過羽絨填充的方式實現於配飾之中,如充絨托特包和擁有填充細節的拖鞋。Chelsea Boots 高筒靴表面裝飾仿羊羔絨毛圈和鉤針編織帽則成為整體造型的點睛之筆。

穿著不受性別限制,想穿就穿,不为谁带来麻烦,明者明,就那么简单。無限的創造力結合现代风格的独特设计美学,打造出這一外秀於形又內秀於心,日常百搭又獨具一格,簡單清爽又別出心裁的系列作品。對比鮮明的多重元素混搭,糅合時尚與創新科研,相映成趣,通過輕巧活力的設計傳遞出朝氣蓬勃现代的男女青春氣息。至此,是否也开启了你对MONCLER的明目认知?加上A先生的玩味设计元素,至少也不再停留只限于其热卖的Puffer Jacket了吧!

VALENTINO FALL 2022 Advertising Campaign

“Wear it however you want.”

“I always think my work is to take a new picture of something that you know already,” says Pierpaolo Piccioli, Creative Director of Maison Valentino. “I do it with new life and new shapes, so you view the landscape from my way of seeing.” Piccioli is talking about his Valentino Promenade Fall 2022 womenswear collection and Valentino After Club Fall 2022 menswear collection, and its accompanying campaign, titled “Portrait of a Generation”. The pieces take signatures from Valentino’s heritage and put them in fresh light: stripes and zebra prints, capes and blouses, prints and embroideries. “When Mr Valentino started designing, there were so many rules for how you wore clothes,” says Piccioli. “Now, fashion is about self-realisation. This collection is shifting Valentino to this new world, giving new meaning to the codes and values.” A floor-length dragon print silk shirt can be worn as a dress, a summer coat, “we don’t need to define it,” says Piccioli.

A cropped striped sweater is worn with a utilitarian jacket, mini-skirt and Valentino Garavani sneakers. An embroidered cape, minimal in cut but maximal in detail, is worn with a simple sweater, leather pants and Valentino Garavani VLogo Chain loafers. To capture the collection, portraits were taken on the street at Arnold Circus, East London. Furniture was used to give the sense of stooping, an urban tradition where items are left on the street for others to take.

Casting was about attitude, “not treating them as models but as humans,” says Piccioli. “We wanted to dress them the way they dress in their own life. It is about individuality and uniqueness, which connects to my work in Couture. It is about diversity and inclusivity. It is about community.”  At the heart of Arnold Circus is a raised garden, centred by a bandstand. The gardens are cared for and planted by volunteers from the community. Valentino has made a donation to the Friends of Arnold Circus for the shoot. “I love that the community takes care of the place,” says Piccioli. “It is an idea of a city that I like. You share something, you take care of something together.” The area reminds Piccioli of his hometown. 

“Roma is about all these layers of eras, people and cultures,” he says. “It is the harmony of what is different, in an effortless beauty that comes from all layers together in balance.” These are the layers that make up Piccioli’s work: the heritage, the new generation, his own point of view. “I like that these designs have a sense of freedom,” he says, “forgetting rules and going into the next chapter in a very free way.”


GAIA Group Presents The Blissful Harmony Mooncake Gift Set

Gaia Group Introduces the Blissful Harmony Mooncake Gift Set features a range six different traditional and innovative flavors. The traditional flavors include the Lotus Seed Paste Mooncake, with and without egg yolk. This classic filling is made of plump fresh lotus seeds that is seasoned with an exclusive recipe for a delicate balance of sweetness, while the egg yolk provides a boost of umami.  For something more savory to be indulged on the Assorted Nuts with Premium Chinese Ham Mooncake, featuring a combination of premium Chinese ham and assorted nuts, such as walnuts, almonds, melon seeds, sesame seeds and olive kernels. A standout amongst the creative flavors is the Salted Egg Yolk with Meat Floss Mooncake - an exclusive new flavor curated by Gaia Group Creative Ambassador Lokyi Lai. Using only the finest selected meat floss to be paired with the rich and fragrant salted egg yolk for a balanced savory profile, this mooncake truly elevates these ordinary ingredients to an extraordinary melt-in-the-mouth sensation. For the coffee-lovers, the Aromatic Roasted Coffee Mooncake uses exquisite coffee beans that are handpicked and perfectly roasted to create a rich aromatic fragrance. Last but not least is the Refreshing Lemon Cheese Mooncake. The perfect combination of refreshing lemon and creamy cheese creates a delightful tangy taste! A pleasant Western twist to the traditional mooncake for a brand new gastronomic experience.