DREYER'S® D-COLLECTION™ Presents Brand-New Ice Cream Mooncakes @ Magical Mid-Autumn Festival

DREYER'S® D-COLLECTION™ celebrates this year's Mid Autumn festival by presenting a brand-new Ice Cream Mooncakes with four ccrumptious flavours showcased in the adorable moon rabbit, plus a reusable lantern box.

DREYER’S®D-COLLECTION™ Ice Cream Mooncakes highlight its sought-after ice cream recipe that’s encased in an adorable moon rabbit – a sleek and symbolic interpretation of the legend behind the festival. The Mooncakes reveal 4 popular flavours – a refreshing strawberry, a decadent mango, a rich chocolate and a delicious matcha. The enticing strawberry and mango mooncakes in the "Petite Duo (A box of 2)" set add a touch of sweet charm for loving duos. On the other hand, the "Celebratory Delight (A box of 4)" set offers a variety of flavours, from candied to rich, allowing you to share the joy with your loved ones during this memorable Mid-Autumn Festival.

The all-new DREYER'S® D-COLLECTION™ Ice Cream Mooncakes feature a stunning packaging that showcases the traditional art of paper cutting. The intricate and delicate design on the box depicts motifs such as the moon rabbit, moon, clouds, and other elements associated with the Mid-Autumn Festival. Enhance the magic of this holiday by hanging the box up by its ribbon and witnessing the beautiful reflections and refractions of light in your room or under the moon.

A RATIONALE OF BEAUTIES - MIU MIU 的唯美邏輯

A RATIONALE OF BEAUTIES

MIU MIU的唯美邏輯

由 Miuccia Prada妙姨主理的Miu Miu 2024春夏系列要你探索现今世代美丽的逻辑依据，美丽的时刻、历史的点滴、生命的零碎，置身瞬息万变的世界，美丽定必与这个错综复杂的时代环环相扣，同时将之推翻拆解并重新定义。

是次系列寻找引发反思的定义，并对摩登时代的美作出回馈，时装与模特儿均彰显每个独立个体的特殊意义。系列设计融入对以往价值观的记忆，透过借镜往昔风格特显历史的重要性与意义，并重新考量，要呈现的并非刻板的范例，而是波澜壮阔的丰富面貌；带出多面而非单一的美态，去拥抱独特的个性和颂扬生命的喜乐。

系列借鉴昔日的设计可同时成为学习的工具、发掘意义的方式和建立与人文的深切关系。这是将人、生活与经验连系起来的方式，好比洗水、仿旧、留痕的麂皮及皮革服饰留下的生活痕迹，透过以更时尚手法去表达时光飞逝带出新欢旧爱的概念。

时装与意图、目的及用处的关联同时亦带出匠心设计的理念及服装的雏形传递重要的意义。妙姨的A Rationale of Beauty唯美逻辑，在游走对与错之间和看似不太合衬的造型审美的同时，可能在无意间会把你心底的欲望暴露出来，让你看到欲望最真实的本质。从泳装、运动服、晚装、男装泳裤、马海羊毛西装、古董内衣、New Balance 530运动鞋、Church’s Shanghai皮鞋到优雅刺绣及织锦连身裙，为特定用途、功能及场合精心构思的服饰在时装展上以惊喜的方式混搭起来去呈现现世代的时尚风格，轮流反映时下不同的生命轨迹、当代人的多重身份及无尽可能的正能量。

品牌与当代艺术家之间的互动从未刻意设计成时装的点缀。这些艺术家独立自主，拥有一致的睿智观点，各自以当下为要旨。今季，卡塔尔裔美国艺术家Sophia Al-Maria伙拍OMA，在巴黎Palais d’Iéna内虚构历史，将Miu Miu时装展布置成以高科技打造的废墟。Al-Maria的精心杰作「Gravity & Grace」描绘真实与虚幻之间的对峙，清晰阐述作品整体的意图。她透过从古至今源远流长的人文历史，探索诉说故事的意义，以传递历史、分享现下和想像未来。

对时尚的态度，往往要有独特的观察力，很多时候，你看不到一件事物的美，只因为是缺乏悉心的观察力。时尚的哲学可曾让我们了解为社么时尚达人会被如此设计的时尚所吸引，以及拒绝从众和拥抱幽默和不可力抗的想象力，甚至是非理性对当前时刻的观点和看法不那么立足与此时此地，透过不同层面和跨媒体的联乘和合体创作，打造出不同领域的梦幻。潮流是瞬息万变的， 要懂得如何去感受美的存在，著重细节与饰品方面的配搭，籍此来凸显自己的个性和风格是必然的。这个系列重新卷土重来带来的颂歌，又会由谁和谁来埋单。爱若非所爱，你可能不稀罕。同时，假使什么观点都不对，难道又要符合你的标准才叫正常么？！

Hermès Presents The ARCEAU Grand Tralala Brides et Mors Watch

Hermès presents the ARCEAU Grand Tralala brides et mors watch tracing equestrian motifs intertwine on a sparkling white or intense black dial, rose gold and diamonds. This precious 34 mm-diameter case reinterprets the design of the Grand Tralala silk scarf designed by French artist Virginie Jamin. A tribute to the Hermès equestrian tradition, the colourful bridles/and gleaming bits evoke the prestigious harnesses worn by the Royal Hungarian Bodyguard in the 19th century.

Created by Henri d’Origny in 1978, the Arceau watch embodies the Hermès style: its understated and timeless round shape set on a ‘stirrup’ highlights a singular nature composed of subtle details. Dotted with 64 diamonds and topped by a gemset crown, its rose gold case frames a spangled white lacquered or deep black dial. On the dial of the Arceau Grand Tralala, bridles and bits intertwine in the brilliance of rose gold and 110 diamonds, forming a graphic yet dainty decoration. Enlivened by a small bit-shaped seconds hand, the model is driven by a Manufacture Hermès H1912 movement revealed through the sapphire crystal case-back. Crafted in the Hermès Horloger workshops, a smooth chantilly or black alligator strap matches the dial colour.

Hermès creates objects. Objects shaped by the hands of artisans to make them true companions for those who wear them. Practical, functional and stemming from uncompromising expertise, they radiate the lightness of the unexpected. They make everyday life their playground, and each instant a uniquely special moment. For Hermès, time is also an object. Its inherent tension is translated by the house into a singular characteristic. Rather than measuring, ordering, and seeking to control it, Hermès dares to explore another time, designed to arouse emotions, open up interludes and create spaces for spontaneity and recreation.

STUART VEVERS 和 COACH的十年篇章

STUART VEVERS 和 COACH的十年篇章

人生有多少个十年？十年 - 虽短或长。Coach于纽约公共图书馆隆重发布 2024 春夏季高级服饰系列时装骚乃执行创意总监Stuart Vevers与品牌共写的黄金十年篇章，同时间，亦开启了品牌及重新定义当代复古风格的路向里程。

作为2023秋季系列的延续，本季将传统面料进行更年轻的剪裁，诠绎出年轻一代反主流的态度和对独一无二的复古单品的青睐。Coach 经典设计和标志元素，鼓励人们勇于探索和表达自我的美好愿景。皮革、流苏麂皮夹克和西装外套，以及再生棉和丹宁为主打元素，经由手工压制定义不同的质感和色彩。此种制作工艺不仅精妙呈现出复古及永不过时的美感，同时在一贯强调完美的理念中寻求突破。

是次系列设计继续拓展 COACH (RE)LOVED 项目，通过探索、设计和认知可持续发展工艺，致力于在创作过程中尽可能提升原材炓的使用率。设计团队从档案馆中选择皮革制品和丹宁布料进行再创作，并以过往单品中的蕾丝和布料作为原材料制作成连衣裙。本季系列更首次推出透视原型剪裁连衣裙和手工缝制的做旧针织裙。与此同时，品牌一如既往选取可循环再生物料，选用提取金盏花、黑胡桃木、原木、靛蓝染料等植物染料帮连衣裙上色。

此外，品牌标志性设计重新以运动风演绎，推出一系列印上东区经典牛排馆Donohue's 图案学院风T-shirt和运动服，颇为玩味。

皮具和鞋履也与该系列传统单品形成玩味且极具表现力的碰撞，推出彩色漆面运动鞋和果冻平底鞋，更有全新绗缝 COACH SHAPES系列和经典TABBY系列手袋。同时，VEVERS 还对保龄球手袋和超大 TOTE 在内的日常皮革手袋款式作出全新探索。

Vevers为今季的系列致敬了年轻一代生生不息的活力和对时尚的从容态度，并希望在展现个人风格的同时，能捕捉到他对纽约时尚的定义和理解。无论于过去还是现在，是这些建构起了他对这座城市的想像和记忆。灵感正来源于此，通过品牌历久弥新的时尚语言和核心设计和品质，鼓舞人们勇敢展现真我。

秀场选址纽约公共图书馆的CELESTE BARTOS FORUM举行，为了创造更沉浸式的秀场气氛，COACH以经典配色为背景，将品牌年轻个性化的单品安置于场地中，让嘉宾近距离感受品牌的活力与调性。此外，时装骚以街头化模式去呈现年轻一代多元、包容的时尚精神。

十周年的光景和品牌的共同进退，VEVERS为品牌经典设计作出美妙重塑，让我们了解时尚是任何人都可以勇敢地表达真我。如同纽约公共图书馆承载着的那些故事，回顾过去十年，携手迎接新篇章。

Hermès x Alex Chinneck - "Living Rooms" Window Display @ Hong Kong Landmark Prince's Store

 Hermès unveiled its latest window display at the Landmark Prince's store recently by British artist and sculptor Alex Chinneck brought his iconic and ingenious designs entitled <Living Room> to the world of Hermès. This only Hermès store in Hong Kong where world-reknown artists were invited to curate new windows each season. With this season installation features a fantastical tale of imagined objects from Parisian Maison that are brought playfully to life in six extraordinary scenes, features a myriad of the House's icons burst forth from a single object in joyful effervescence.

The window of women's universe reveals a rocking horse sculpture atop which Chinneck has masterfully layered various mundane objects like books, clocks, and even an umbrella, resulting in magnificent towering sculpture that speaks to the visual language of the Maison's heritage. The artwork also accommodates a traditional bookshelf with a large gaping hole in the middle - turning the ordinary into the extraordinary.

Uniting the discipline of art, architecture, theatre, and engineering, Chinneck's surreal sculpture are interventions that animate the place in which they stand. With an understanding that all Hermès objects have a soul, the sculptor has given these everyday objects an unusual form - enabling them to move and interact with their environment in surprising ways and thus allowing their patrons to see them in a fresh light. Like all his work, the installation ignites curiosity and sparks interest in the minds of viewers, challenging their understanding of familiar objects around us. Despite the distinctive style of these windows, each vignette evokes the creative spirit of 24 Faubourg - a  place where nothing is fixed and where the archives live and breath - expressing the trademark whimsically and humour shared between the artist and the Maison.

A CHILL SUMMER 冩意夏日

A CHILL SUMMER 

冩意夏日

春意盎然，绿草如茵，细语伴着鸟啼，突发奇想，在醺醺然的草地上野餐。和风轻拂，满目的芝兰随风摇曳，起伏的大地恰似在吐纳呼吸，温煦的阳光迎头洒下，温柔地吻遍肌肤，唤醒沉睡的感官，爱马仕2024年春夏《Garde républicaine》女装系列向你宣示田园诗意。

 

衣服和光影、曲线和色彩仿佛与你愉快地对话，激发你的创意奇想，以大胆的穿搭，挑战既定的规范和风格。被薄裳轻拥的你，在这温馨的一刻倏然自省，自觉如轻纱般飘逸、自由。衣裳把身躯细加保护，却没有窒碍动态，它们恍若第二层肌肤，在你悠然漫步、回旋起舞，以至徜徉于白日梦境之时，将一举一动细细描画，心底豁然开朗，踏实的感觉充盈胸臆。

风起了，促使你的心情更觉轻快，窸窣的裙摆随风摇曳，呼应著嫩叶的低鸣。衣料勾勒出肩膀的线条，把腰肢盈盈一握，让优美的身段显而不露，犹如邀请日光停伫在裸露的肩膀上，让光影在肩胛上起舞。轻柔的衣裳，追逐着你的情感、个性和欲望与各种元素碰撞出对比的火花，让你感到惬意，为A Chill Summer 写意夏日赋予另一重定义。

 

万物互呼应：色彩，感观，情绪以及剪影的起伏，纹理交织，如涟漪漾于衣身，唤起和谐并散发更显著的能量。Giorgio Armani 2024春夏女装系列命名为《VIBES》的审美美学，拉阔主色调、线条流动，谱上和触及古铜色与银色，点亮绮靡绿色与紫色，流转至弥漫于夜幕的皎白色；摇曳生姿，流畅亦精致，盎然和谐，自然流露低调奢华的美感。

Giorgio Armani 的设计本质始终如一，却如穿透棱镜般折射无穷变幻。 垂感夹克、俐落大衣、柔和裤装的轮廓迎合身姿与体态。同时， 低跟鞋履释放自在步调，宽大手袋融入独特节奏，焕然一新的造型，却依然故我。一如《孔雀东南飞》，婀娜多姿的轻盈美态，淡淡展示个中的优、和、美。

ZEGNA一向都孜孜不倦专研和追求在时装方面的设计、制作和对高端物料的要求和变化，以更新颖的设计成品创造新的视角。《L'OASI DI LINO》是一种精神状态、一种轻松的生活和行为，而Oasi Zegna 正是这一切的绿洲发源，它也代表着对卓越和美丽的追求和不断发展的心态以及负责任的态度承诺。

 

2024春夏时装秀上以192 包从诺曼底运来的生亚麻布占据了米兰的一个广场，以历史建筑为背景，制造出城市的一片绿洲。那里种植亚麻，其蓝色花朵在初夏时刻只绽放短暂的时间，演出结束后将重新进入生产链，在意大利制作成 Oasi Lino。在艺术总监Alessandro Sartori 的心目中，亚麻是灵活的质感能完美地补充他所追求的服装重置，编写了一种流动和适合的新范式；进一步深入探讨创建元素系统的想法，在大都市背景下的自然之梦，以及循环它所传达的价值更具升温。线条看似简单却隐藏了建筑中功能性的元素，使质感脱颖而出。绘制起伏的条纹纹理图案和提花。 纹理针织品增加了面料的质感，进一步凸显轻松感和柔软度。整体的流动性让一切看起来低调奢华，透过细节的张力，丰富的色彩，柔和的精确感奠定了该系列的精髓工艺。

 

PRADA SS2024 DAYS OF PRADA Women & Men's Advertising Campaign

Prada SS2024 Women & Men's Advertising Campaign entitled <Days of Prada> signals a reassertion of timeless priorities. Fashion is about clothes, within life, encapsulated in the living procession of the fashion show. Here, the narrative of that typically transient moment is amplified, extended for an entire season.

This campaign utilizes Miuccia Prada and Raf Simons’ September runway presentation as a catalyst for an exploration of the ecosystem of the fashion show, its complex plurality simultaneously expressive of individuality and community, the momentary and the eternal. The medium becomes the message – part of a constant search for answers to fundamental questions, around the role of fashion in our everyday lives.

A sequence of honest and pure portraits by Willy Vanderperre, poised between spontaneous intimacy and elegant formalism, encapsulates the personae of each model of the show, 40 in total. Comprising both known and new faces, every woman is championed, afforded space and agency in singular portraits – a focus placed on her, and her clothes, addressing ever-transforming notions of femininity.

Amplifying a dichotomy between the notion of the singular and the collective, these portraits are at once individual and part of a larger body of work. They reflect both the procession of the fashion show itself, and a wider dialogue with fashion as both badge of belonging and marker of personality. Prada reminds us that the profession of fashion is a collective one.

Equally, cinema is both a collective endeavor and an individual exercise, actors prized for their innate and unique abilities. Continuing a lineage of Hollywood actors embodying the Prada man, three internationally acclaimed actors and creatives are showcased: Harris Dickinson, Kelvin Harrison Jr. and Troye Sivan. Here, their personal characters are celebrated – the roles they play are themselves. Protagonists of their own narratives, they are here framed alongside one other.

Hermès 2024 Home Collection

Hermès’ 2024 home collections invites you to step out of time while keeping your feet on the ground and to create a dialogue between roots and movement, between materials and know-how.

During the recent Milan Design Week 2024, Hermès presented its new collections in tandem with pieces from its heritage. This pairing plays on temporal ambiguity, demonstrating that Hermès objects are unaffected by time and passing trends.

Following a route on the theme of the ground, evoking our relationship with the world around us, the eye is drawn to a composition of raw materials – brick, stone, slate, wood and compacted earth depicting a jockey’s silk jersey.  A powerful symbol of the house’s cultural heritage, the jockey silk with colourful geometric motifs is an inspiration for leather goods and textiles. Buckets, baskets and table centre pieces in leather are given form by highly skilled saddler-leatherworkers.

Virtuoso craftsmanship is also apparent on blankets in subtle, graduated shades and on large cashmere bedspreads in new sizes, enhanced with graphic lines which are woven, dyed, tailored or quilted and embroidered.

 

The shape of the new Diapason d’Hermès lounge chair in leather and hammered aluminium is radical and elegant. Ethereal lamps inspired by the codes of equestrian vaulting and the delicate strokes of the Tressages équestres dinner service are the embodiment of lightness and refinement. All of which confirms Hermès’ original spirit of combining excellence with craftsmanship.