mylifestylenews

2021-04-14

BALLY SS2021Elemental Balance Collection

B
ALLY presents SS2021 Elemental Balance Collection honoring its heritage of craftsmanship with natural materials and legacy details. Presented for the first time in a virtual format and accessible worldwide through our dedicated digital platform at Bally Studio, the new season collection celebrates the enduring, intrinsic power of the handmade. Exploring the symbiotic relationship between humans and the environment, the collection offers intimate ideas of luxury in a sanguine world, where micro-woven leathers, raw raffias and finely interlaced straw commingle, reinforcing the importance of time-honed techniques, simple and sublime.


A reimagined archival B-Chain and modern pine motif add graphic touches, while languid and layered looks are of the time yet timeless, maintaining an elegant and ethereal equilibrium. Inspired by an open embrace of life spent living in harmony with nature, the SS2021 collection further demonstrates that tradition does not live in opposition to innovation, but alongside it, autonomous and free.


Bally signatures, like the Janelle buckle, graphic B-Chain and 1851 hardware feature for SS2021 across new pointed lasts and stilettos, balanced with natural materials, whether a wraparound leather ankle fringe on the Breeze or as raffia weave. Stylish silhouettes see micro-woven chevron and grid details, as with our first - ever Bally Western cowboy boots or on versatile slip-on flats, while studded clogs make a rooted, back -to- basics statement.


Lattice -worked leather and straw bags are coupled with house signifiers, from the 1851 hardware to the Cecyle lock. Hero laser- cut calf leather with subtle stitching debuts with the Bally Frame across the Vestige collection, also reinterpreted as an artful brush-like motif printed on canvas totes. The B- Chain is reimagined across applications, embossed on leather clutches, or as a patterned cotton jacquard, and stands out with the Saddle bag.


Separates demonstrate Bally’s legacy as a leather architect, while bias - cut silk dresses bring a softer, elegant touch. Bi -material, from linen to suede, meet archival accents, like a-line skirts with gold-tone buttons and side slits, or as mariner-style knitwear. Breezy long shirt dresses and gentle leather smocking also showcase adjacent to a printed head-to-toe, Frame-inspired look.


Signature sneakers are reintroduced for SS2021 in vintage colorways, while dress shoes take on a new life with micro -woven leather details, alongside the new Glide leather sandals with graphic B- Chain motifs for effortless ease. House hardware, including the 1851 and B-Chain, presented for the first time last season, are reinforced across categories on core classics and drivers for men.


Bold, graphic heritage marks inspired by archival references are printed on natural materials, as with the twill cotton Coaster tote, or across leather and straw. The Bally Frame animates the Vestige with laser- cut leather, as the B-Chain logo subtly features in embossed leather or nylon; the High Point collection of men’s accessories continues to resonate with Bally Stripe details.


Casual luxe leather jackets and overcoats layer over brightly colored knits, light denim and patterned pine motifs. Refined silhouettes, belted trenches and bi - material linen and suedes strike a refined, urbane look.


Elemental foundations meet time-honored details, like versatile leather silhouettes, whether woven, laser cut or whip- stitched. The new season leverages this expertise with the finest grains, fusing decades of knowledge and skill with cutting - edge techniques, defining a sartorial style that’s inspired by twill cotton, suedes, calf leather and ultralight knitwear, sophisticated and easy.


Neutral and earthy tones from bone, ginger and khaki to fiery ochres complement cool watery hues, from lighter oceania to darker midnight blues.


The SS2021 film “Daydream,” directed by Antonio Monfreda, captures a sense of environment and place, true to Bally’s reverence for nature and design. Through a cinematic prism, these worlds are integrated into the rugged earth, with mesmeric shapes molded by light and the elements. Depicting a dreamlike moment lost in nature, a youthful group band together in a field of reveries, outfitted in the new season collection. Fiery ochres emulate fire in a sun-dappled setting, alongside watery blue hues; a warm breeze blows across tall stalky grass. As the sartorial search party ensues, artisanal leathers, natural canvases and gold-tone hardware reveal themselves to the viewer. A single symbolic tree punctuates the film, representing a wistful memory of our past, present and planet. A romantic rumination or an eternal idea, this is our daydream.


2021-04-12

Brioni x Brad Pitt SS2021 Advertising Campaign

Brioni x Brad Pitt SS2021 Advertising Campaign photographed by Mikael Jansson at the legendary Chateau Marmont in Hollywood, the softly tinted images and video evoke a relaxed atmosphere in which the Academy Award winner is portrayed in a more intimate setting beyond the spotlight. Pitt embodies the Brioni man; he radiates modern yet timeless magnetism and charm. The images feature two iconic pieces from the Brioni wardrobe: the "Vagabond" overshirt in double face cashmere and the feather-light silk blouson in washed silk. They embody the House's sophisticated notion of refined simplicity and style. The muted colors of the garments are inspired by Rome and its light is reflected in the lightness of construction and ultra-soft and comfortable materials. The free-flowing conversations in the streets of the Eternal City has inspired silhouettes that are understated and elegant yet offer movements and fluidity, echoing subtle luxury and understated ease.

2021-04-09

Bell & Ross Presents New BR03-93 GMT


2021 is the year of further strengthening the bond with its core business and 1st passion, Aviation. It is also the year Bell & Ross rethinks its GMT Instrument and launches a new version. True to its iconic square flagship model, the new BR 03-93 GMT replaces the existing version. Redesigned, more modern, more functional, more readable. This “tool watch” goes back to basics in terms of design and shape which were influenced by two keywords: functionality and legibility. Horologically speaking, the GMT function was first developed to meet with both the needs and specifications of aviators and especially pilots. The acronym GMT is used to indicate a second time zone but not necessarily from Greenwich. This complication has since been popularized and is nowadays commonly used by travelers. Bell & Ross has made aviation, particularly aeronautical instruments, its specialty. Its designs very often match specifications created by professional users.In 2007, the brand launched its 1st GMT Instrument, the BR 03‑51 GMT TITANIUM. Two complications at the service of the long-haul traveler: a second time zone and a large date for optimum readability. The use of high-tech materials like brushed titanium for the case and carbon fiber for the dial optimizes the watch performances. A carbon version was released later in 2013. This complication has subsequently been chosen to equip the Vintage series. Following on from the BR V2-93 GMT 24H launched in 2018, Bell & Ross has completed its range of watches targeted at modern frequent travelers - both professionals and civilians - in search of a chic and functional timepiece. The BR V2-93 GMT Blue – launched in 2020 and picked by Air France pilots – adorns a galvanic blue sunray dial as a nod to the world of air travel and long transatlantic trips, while the second-hand counterweight is subtly styled in the shape of an aircraft. An indispensable tool for aircraft pilots and an ally for globetrotters, but it is also useful for those who are currently experiencing to keep track of multiple time zones simultaneously. Certainly, useful when travelling between different time zones, this function is worth having if your activity occurs in different time zones. It is the ultimate utilitarian tool watch when working remotely and wanting to stay in sync with an overseas office or when you need to schedule meetings across time zones.

2021-04-07

A|X Armani Exchange SS2021 Collection

A|X Armani Exchange SS2021 collection returns to its roots with a current, contemporary twist, offering a collection imbued with the brand’s DNA, yet increasingly cross gender and tied to urban street culture. With its clean and sharp features, it’s the perfect wardrobe for those who live a metropolitan life.

The Icon pieces rework the codes of A|X for the summer, featuring the logo in maxi lettering on multicoloured T-shirts, sweatshirts and windbreakers, or o n bands that run along sleeves and trousers, staying true to the brand’s distinctive 90s vibe. This spirit also makes a statement in the colour palette: whites, blacks and greys are paired with the subdued colours of the sea and the lime green of the Neon Accents series . The looks remain clean, but offer surprising mesh details, reflective logos and a functional attitude. The fits are wide and comfortable in the more athletic pieces, which update A|X Armani Exchange’s personal, street style with athleisure flair.

The Denim Love series is crafted from high quality denim worked using special techniques, with the lightweight, loose fitting tunics, jackets and shirts ideal for the summer.


Increasingly attentive towards the environment, A|X Armani Exchange continues on its mission towards a more responsible, sustainable production, incorporating pieces made with organic denim or recycled materials.

2021-04-05

SAINT LAURENT SS2021 #YSL37 BY ANTHONY VACCARELLO


SAINT LAURENT SS2021 
#YSL37 BY ANTHONY VACCARELLO


Art Direction: 
Anthony Vaccarello

Director: 
David Sims

Talents: 
Aylah Peterson
Justice Smith
Gauge Burek


#YSL
#SaintLaurent 
#YvesSaintLaurent 
@anthonyvaccarello 
@davidsimsofficial


2021-04-02

DIESEL Presents “When Together” Advertising Campaign

DIESEL presents “When Together,” a short film featuring eight real-life couples physically and emotionally reconnecting in bliss following periods of absence from each other’s lives. Whether isolated from one another by walls, streets, borders, or seas, it is time apart that has fueled longing, desire and the subsequent ecstasy of being back together.


Throughout its 40+ year history, DIESEL’s boundary-pushing advertising has always sought to challenge the status quo by normalizing taboos, highlighting social or environmental injustices, or commenting on the absurdities of society and/or politics. Yet this is all done with the intent of demonstrating “successful living” even in the face of adversity. From 2020 into 2021 and against all odds - DIESEL continues to believe that the power of inclusion has outlasted the proclivities of exclusion. Since its inception, DIESEL has given a voice to people of all genders, backgrounds, races and experiences and this position spans across the globe.


In this new campaign, “When Together” emphasizes the importance of human connection after being deprived of it. The concept, its talent, and accompanying visual assets encapsulate one overarching thought: Being together is what makes life worth living. The still imagery and the corresponding film directed by documentary-maker Cheryl Dunn were shot on location in New York City, placing these eight partners in familiar settings and pointing the camera at their interactions and reflections on absence, desire and physical connection.


Something captured here through DIESEL’s daring lens: real, raw and intimate. Combined, they embody every form of love. “When Together” is the first campaign formulated under DIESEL Creative Director Glenn Martens. Deep down, it’s about looking forward to a world in which true connection may occur once again, without fear and without angst.


The film aspect unifies these narratives, highlighting the common threads that became apparent during our collective time of isolation and the importance of human connections needed to repair the damage. Dunn took great care and patience in her casting and visual approach; she strived to capture humanity at its most authentic interchanges, including when it gets messy, or wet, or entropic.


Additional short films will highlight zoomed-in “first again” experiences—the first touch, the first conversation, and the first moment of closeness after what we’ve been through. To continue the story in a digital context, archival capsules featuring memories from each couple will be shared on DIESEL's social media channels.


“Diesel, for me has always stood as a radical player with its blunt honesty and its sense of fun. Its unique voice has made it an undeniable icon in culture. I want to celebrate Diesel’s founding values and restart by building bridges through a message of hope, optimism and inclusiveness. We really are working for a better future,” says Martens.


The overall creative concept and execution was overseen by The Sunshine Company.

Director & Photographer:  
Cheryl Dunn
Production Company: 
Alldayeveryday
Post-Production: 
Exile 

2021-03-31

Salvatore Ferragamo SS2021 Advertising Campaign

Salvatore Ferragamo SS2021 advertising campaign is a masterpiece of suspenseful refinement. Cut directly by Oscar-nominated director Luca Guadagnino from his atmospheric collection film, the portfolio of stills and short video curated by Guadagnino alongside Salvatore Ferragamo Creative Director Paul Andrew draws from the Alfred Hitchcock inspired film, set in Milan, that was shown before the fashion show in September 2020. Conceived as both an homage to Hollywood - the site of the founder’s first success and to Milan - the location of 21st Century Salvatore Ferragamo’s fashion expression - the campaign combines the heritage of artistic artisanship and technical innovation.

Guadagnino’s ensemble is Mariacarla Boscono, Maggie Cheng, Jonas Glöer, Samer Rahma and Anok Yai. The alchemy of the director's eye brings them together in a series of meaningful mise-en-scenes that are ripe with intrigue and suspense, and in which Paul Andrew's beautiful Technicolor hued-designs co-star.

The monocolor slingback VIVA, reborn F-wedge, and mens’ Gancini driving shoe serve as footwear foundation for powerfully co-ordinated ready-to-wear looks in femme fatale black nappa, powder blue chambray tailoring and heriocally perforated white leather jacketing for men.

Strikingly luxurious bags punctuate provocatively throughout: key cameo players include a new top-handled Trifolio bag, unexpectedly accessorised Studio bags, and a striking new cylinder-shape bag in Technicolor yellow that homages Tippi Hedren’s fateful prop in Alfred Hitchcock’s “Marnie”.

Paul Andrew said: “Luca and I spent several hours going through the film we made for this collection frame by frame. It was a fascinating process that reminded me of pulling apart a made garment or vintage shoe to discover the secrets of its construction.

What we discovered was that the stills - when we found the perfect moments of light, angle and focus - invited you to dwell on the qualities we’d worked to explore in the film; the texture and boldness of the collection, the interplay of the aesthetics between the construction of the accessories and the architecture of Milan, the impact of the Technicolor palette, and the mystery of the characters’ motives. We hope this portfolio will entice the onlooker to imagine themselves in this suspensefully chic milieu and to see themselves wearing Ferragamo as the stars of their own intriguing life stories”.

Behind the scene 1

Behind the scene 2


Behind the scene 3

2021-03-29

Michael Kors Spring 2021 Ad Campaign


Michael Kors Spring 2021 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, starring Bella Hadid, Mayowa Nicholas, Heejung Park and Salomon Diaz in a short film by famed music video director Matty Peacock, and still images by New York photographer Jason Kim.

The new campaign reimagines the brand’s jet set roots for the current times. Borrowing legendary editor and fashion icon Diana Vreeland’s famous line, “the eye has to travel,” we focus on those elements of travel adventure, exploration and a new perspective that are experienced even when staying close to home. Throughout the video-driven campaign, we rediscover New York City through the daydreams of quintessential jet-setter and supermodel Bella Hadid. From the Empire Diner to The American Museum of Natural History, to Central Park and breathtaking views of the New York Harbor, the campaign opens the door to some of New York’s most iconic sights.


“As Diana Vreeland famously said, ‘the eye has to travel’ and during these times when we might not be able to experience new destinations, we have to find other ways to change our eye and imagine different possibilities,” says Michael Kors. “Whether it’s looking back at old photos, flipping through a travel book or visiting places in your city or neighborhood, we all need that momentary escape to decompress and feel inspired.”

For MICHAEL Michael Kors Spring 2021, the looks blend on-the-go cool with city polish. Splashes of color pop against laid-back denim, chic outerwear and bold stripes. When it comes to accessories, the campaign spotlights the brand’s Signature logo. The Slater crossbody bag is featured in vanilla Signature logo with clementine orange trim. The iconic SoHo chain handbag is also highlighted, styled in fresh seasonal colorways and updated with glamorous metal studding.


This season, Michael Kors Mens offers the ultimate in city-sleek polish with sporty separates, striped Signature logo accessories and luxe sunglasses.

2021-03-26

MOISELLE Resort 2021 Collection

MOISELLE Resort 2021 collection is composed of four themes: Under the Sea, 
Cowgirls Band, Colourful Amazon Fantasy, and Minimal. The collection reflects the essentials and the simple, and is also full of aristocratic texture, which will become everyday joys and the richness of nature, and easily and happily convey the summer atmosphere.


Under the Sea
Natural elements are the source of inspiration for the design, taking the ocean as one of the themes, the main tone ranges from dark blue to light blue, matched with sequins and other costumes, shaping the glint of sunlight like the sea reflecting the sun, aiming to bring a unique experience of leisure and gorgeousness.


Cowgirls Band
The image of the western cowboy and American style are inseparable, matching with cowboy boots in a bohemian style to create a gorgeous rock style fashion for young and lovely girls, surrounded by earth tones, prints, flannel, embroidery and the key item – shorts.


Colourful Amazon Fantasy
With pastel colour as the one of main theme, the whole theme is created with distinct gradations that refined the pastel color to the papery and ubiquitous everlasting, the colour from pink to red exudes coquettish charm.


Minimal
Minimalist styling, promoted from prosperity to simple and practical fashion, bringing completely different new themes, from style to colour, such as White Minimalism, Black and White Classic, and Navy Sailor came up with a simple word, the most basic luxury is simplicity.