KIEHL'S introduces Clearly CorrectiveTM Brightening and Smoothing Moisture Treatment – an ultra-lightweight, innovative hydrator featuring dermatologist-trusted Glycolic Acid in concert with the company’s signature skin clarity ingredient, Activated C (a high-performance Vitamin C derivative). In 2011, utilizing Activated C, Kiehl’s chemists first established leadership in skin clarity with the launch of Clearly Corrective Dark Spot Solution (CCDS). To date, this formula is one of the most trusted serums for skin clarity, winning 19 global beauty awards and selling over 4 million bottles worldwide. 14 months ago, Kiehl’s chemists began formulating a new type of hydrator - an innovative moisture-treatment—to target 3 key causes of loss of clarity: rough texture, dehydration, and discoloration. “CCDS remains one of the most effective targeted treatments for clarity on the market, but treatment serums are only one component of a complete skincare regimen,” shares Helen Sung, AVP Kiehl’s Product Innovation. “We asked ourselves, how could we address the key causes of loss of clarity? Naturally we could introduce additional doses of our skin clarity ingredients into a moisturizer, a central step in a regimen. But the true innovation would be in helping skin to better reflect light, and to be more receptive to the formula’s ingredients. This is where glycolic acid offered an important enhancement to the equation.” While highly effective, Glycolic Acid can be irritating and dehydrating to skin. “Widely used as an agent in peels, it is a less popular ingredient in hydrators,” explains Dr. Adam Geyer, Kiehl’s Consulting Dermatologist. “When used in moisturizers, many formulate with glycolic acid at such a high level that it requires very specific usage and rarely allows for the moisturizer to be easily incorporated into a standard skincare regimen. And these formulas are generally unsuitable for those with sensitive skin.” Actively brightening, smoothing, and refining skin for a smoother texture, Clearly CorrectiveTM Brightening and Smoothing Moisture Treatment is clinically demonstrated to target the key factors of loss of clarity. After just 1 week, 86% of women agreed their skin had a luminous and translucent glow and felt soothed, while 94% agreed their skin felt moisturized.