GUCCI Cruise 2017 A Portrait of Chatsworth Ad Campaign

 Set at Chatsworth, the home of the Duke and Duchess of Devonshire, the Gucci Cruise 2017 advertising campaign is a celebration of quintessentially British culture.

Shot by photographer Glen Luchford, the images capture a group of characters in the grounds and interior of Chatsworth, surrounded by chickens and dogs; these grungy young people interact with the animals playfully, their punk attitudes juxtaposed with the grandiose, stately surroundings.

From late '70s punk youth subculture to beautiful landscape gardens, Gucci’s Creative Director Alessandro Michele cites British culture as a source of constant inspiration.

This is evident in the campaign images, where young punkish characters appear alongside acclaimed British actress Vanessa Redgrave, painting an eclectic portrait of the British spirit and marking the start of Gucci’s three-year cultural partnership with Chatsworth.

Chatsworth House and Garden Art

Christopher Simmonds 

Photographer and Director:
Glen Luchford 

Joe McKenna

Paul Hanlon 

Make up:
Yadim Carranza

Talent: Vanessa Redgrave

Hannelore Knuts, Ellen De Weer, 
Sophia Friesen, Nika Cole, 
Dwight Hoogendijk, Nick Fortna, 
Conner Rowson, Victor Kusma.

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