GUESS Spring 2017 advertising campaign featuring latest GUESS Girl Hailey Baldwin, alongside models Stefano Sala and Emma Stern. The campaign features spectacular sun-filled images shot in beautiful Palm Springs with the models wearing the vibrant new GUESS Jeans collection. The advertising campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by international fashion photographer Rayan Ayash, captures the effortless glow in sexy silhouettes while male model Stefano Sala, appears relaxed and himself sexy as well in our new men’s wear collection. The images clearly depict this spring’s trend for carefree feminine wear and bold military mens wear details.
The women’s wear assortment features silhouettes including silky floor length maxi dresses, romantic floor-length cut-out maxi dresses, off-the-shoulder boho flirty tops, and distressed color-block denim shorts. Embodying the true essence of GUESS, two-piece denim ensembles and a dark wash hip-hugging denim pencil skirt with button detailing on the sides are staple pieces that lend a classic feel to the assortment. The women’s collection includes camel earth tones and pastel blues as well as white and navy blue stripes and deep royal blues with blooming rose colored flower printed pieces.
The collection for men includes color block long-sleeve wovens, long-sleeve striped crew-neck shirts, a light layering piece with military patchwork, slim tapered denim with zipper detailing on the pockets, distressed light wash denim with patchwork detailing, and more ribbed tapered pants that provide any GUESS guy with an assortment of options and colors this spring. The men’s wear features a bomber with “California” in elegant cursive writing embossed on the back; this unique salmon pink bomber highlights the essence of style in sunny California. The men’s color palette includes earthy camel tones, military green, a mixture of blue hues, tropical prints, and bird feather prints.