Brioni & The Royal College of Art To Celebrate Ten Years Of Partnership
Brioni and the Royal College of Art have renewed their partnership and will work together for the tenth time. The goal of the collaboration, which started with the academic year 2007-2008, is to support the RCA MA Menswear Fashion Design Course and to transmit Brioni’s sartorial techniques and know-how to the future generation of worldwide talents attending the course. This edition will focus on the development and realization of a tuxedo, one of Brioni’s masterpieces. Each RCA student will be invited to propose its own interpretation of this special garment. Three of them will have the opportunity to spend a week of intense hands-on tailoring at the Brioni Scuola di Alta Sartoria (tailoring school) in Penne, Abruzzi region, and to work together with Brioni Master Tailors in the realization of their projects. A real workshop where the deepest tailoring savoir-faire and the youngest design approach meet each other. Later this year, a special jury will identify the winner of the Brioni award - the best finishing and style, ideally recognizable as a Brioni item – who will be awarded with a scholarship.