Chloë Grace Moretz stars
in a series of images that introduce the brand’s newest version of the coveted
Coach Swagger, The Butterfly Applique Swagger. Cool, youthful and expertly
crafted, the bag gets its swagger from the spirited energy of New York City. Moretz has been a face
of the brand for the past two years and embodies the Coach spirit - a girl who is modern, authentic, and innately
cool. The campaign was shot on location in
Greenpoint, Brooklyn by Steven Meisel, with styling by Karl Templer, and art
direction by Fabien Baron.
