Creative Director Alessandro Michele has once again created unique and eccentric designs for Gucci’s store windows globally. The roll-out has began with the Milan Montenapoleone and Paris Rue Royale flagship stores and will continue throughout May worldwide. The new windows take their inspiration from many of the design codes that Alessandro Michele has created for the house. The screens and scalloped-edge steps from the SS2016 womenswear show have been incorporated as key features, and here have been covered with exclusive Pre-fall prints.
The window displays are adorned with a selection of super-sized studs, echoing a motif evident in the SS2016 womenswear collection, and the iconic Gucci tiger’s head also makes an appearance carrying accessories. There are three main executions for the windows. For women’s products, the ‘pink heron’ print functions as a backdrop for the display and is used as wallpaper, for partitions and on the floor. For men’s products, the ‘glade radura’ pattern has been used in a similar way.
For unisex products, rich yellow velvet capitonné upholstery takes the place of the wallpaper, while the floor is covered in yellow velvet. As well as the tiger’s heads and studs, the windows for ready-to-wear also feature tailors’ dummies upholstered in cerise herbarium fabric for the women’s versions and emerald herbarium fabric for the men’s.