CONVERSE HONG KONG opens its new store at Langham Place, Mongkok recently. In celebrating the global brand’s creative spirit, the new Converse store exemplifies its diverse product offerings while bringing its pioneering spirit, innovative style and self-expressive energy to life. The store provides a premium shopping experience showcasing the broadest assortment of Converse footwear, apparel and accessories for men, women and children.
The exciting retail mix includes the three major Converse brand segments, Chuck Taylor All Star, Jack Purcell and CONS as well as premium collections, including Converse by John Varvatos, Converse’s limited-edition collections that celebrate craftsmanship, authenticity and collaboration at the highest level.
The unique, eye-catching interior design vision that evokes both the sports’ heritage and rock’n’roll roots of the brand. An exciting showcase of Converse’s creative spirit, with fixtures, fittings and art pieces tailored especially for the new space, including a hand-painted sofa, the corridor graffiti wall by Colasa, the art piece behind the cashier provided by EN MASSE and giant CTAS sneaker.
Bringing linkage to art and music for the brand, the interior decorations and interactive display are pieces that will change according to seasonal inspiration. Meaning, consumers walking into the shop is not only experiencing the brand culture, but also a connection to Converse’s DNA; ART and MUSIC.