mylifestylenews

2014-05-13

Anya Hindmarch Digital Campaign @ What Planets Are You On?


Following on from the success of Anyagrams, What Planet Are You On? is a digital experience that allows users to create beautifully-designed, humorous, personalized charts based on their date of birth.  “What Planet Are You On” is now available at Anya Hindmarch stores in Hong Kong Landmark and Ocean Centre for you to peek behind the SS2014 show concept and enable them to create their own unique chart by enter their name and date of birth at the “What Planet Are You On” generator.



To build upon the planetary theme of the Anya Hindmarch SS14 London Fashion Week show, each personalised chart presents astrological facts such as your ruling planet (Venus – ‘I’m your fire, at your desire’, Saturn  ‘If you like it then you’d better put a ring on it’) and life path number, as well as humorous anecdotes such as your age in dog years, the amount of energy the candles on your next birthday cake would produce and your fortune for the day. 


What Planet Are You On? was designed and created by the Anya Hindmarch team.
 Visit the stores and share with your friends and family: #WHATPLANETAREYOUON

WHAT PLANET ARE YOU ON? Available dates:
Ocean Centre, Shop 113B, Tsim Sha Tsui:               1st – 8th May
Landmark, Shop 213A, Central:                                  9th – 14th May