2014-03-04

Lancôme BLANC MIRACLE @ A Dual Celebration Wonder Whitening Foundations


Ever since Lancôme launched its legendary Teint Miracle foundation, whose never-before Aura-InsideTM technology recreated the natural beauty of skin’s inner light, women have expected wonders of Miracle foundations. In 2011, Blanc Miracle fluid and compact brightening foundations, with their promise of Aura-Bright radiance and all-day wear, were surpassing Asian women’s highest expectations. In 2014, Lancôme celebrates the success of Blanc Miracle with two new chapters: an upgraded Blanc Miracle fluid foundation with an even more powerful multi-protection, and, in a major association with Swarovski, an exclusive limited-edition jewel case for Blanc Miracle compact foundation.


 Blanc Miracle provides spectacular brightening effect, skin-friendly formulations, unbelievably lightweight textures, and advanced protection. While Blanc Miracle compact foundation already offers an extremely high SPF 35 PA+++, Lancôme aimed to further upgrade the protection provided by Blanc Miracle fluid foundation in order to safeguard the fair and fragile beauty of Asian women’s complexions even more effectively.


It is an established fact that, with fluid formulas in particular, high protection all too often comes at the price of a heavy texture. But because Asian women were addicted to the lusciously lightweight sensation of Blanc Miracle fluid foundation, Lancôme’s formulation experts rose to the challenge, virtually doubling the foundation’s protection factor, while retaining its amazingly weightless texture. The result is new BLANC MIRACLE BRIGHT-LIGHT CREATOR, the ultimate multi-protection whitening fluid foundation, now with SPF50+ PA++, one of the highest protection factor among leading foundations in Asia offering multi-functional makeup and skincare benefits :


 A powerful SPF50+ protection
A spectacular brightening effect
An incredibly gentle action
A “fit and fine” texture


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