Diane von Furstenberg @ Spring 2014 Ad Campaign

Diane von Furstenberg launches Spring 2014 Collection ad campaign shot on location at Rockefeller Center in New York City, the DVF Spring 2014 campaign continues to the embody the effortless, sexy, on-the-go woman with model Daria Werbowy. Drawing from DVF's heritage of 1970's glamour, the nights are heating up, as her story continues into the warmer sexiness of Spring. The collection, aptly called Oasis, is an ode to unexpected sources of serenity, inspired by Diane’s mantra that a woman can be her own oasis. The campaign highlights the season's statement pieces: from chic tunic sets, to sexy corset tops, bold animal prints and, of course in a year that marks the 40th anniversary of the timeless silhouette - a wide array of wrap dresses. The campaign also features the iconic Sutra bag in novelty finishes such as laced canvas and Zebra patchwork leather.

For the first time, DVF enlisted Stylist Karl Templer and photographer Mikael Jansson to create a truly memorable campaign. The result, created with New York based creative agency, Laird + Partners, is true to the DVF woman and to the spirit of the collection. “This campaign is confident and sexy. It is urban safari meets desert nights, and it is about empowering women to be their own Oasis and find strength within themselves,” says Diane von Furstenberg. The campaign was also captured for video by Gordon von Steiner. Checkn out the video at DVF

No comments:

Post a Comment