2012-07-24

Z Zegna The Iconic Inspiration @ FW2012 Ad Campaign

Z Zegna FW advertising campaign is an Iconic Inspiration expresses its passion for decisive imagery once more and emphasizes the determined spirit of the Z Zegna man through the use of dichromatic and tri-chromatic images shot against a copper backdrop. Just as the collection flaunts a progressively savvy style tinged with flashes of technological eccentricity, the campaign leverages modernistic photography, light and contrasts to underscore the strong masculine silhouettes which form the basis of a contemporary wardrobe designed to last. A look that is modernly elegant with a strong metropolitan flair. The perfect culmination to showcase the new Z Zegna collection designed by Paul Surridge. Smart, essential and electrified by the use of unexpected elements, the sculpted outerwear with its protective volumes reflects a stylistic integrity. These are essential companions for the Z Zegna man: young and cosmopolitan, whose determined spirit and goal-orientation is balanced by the flexibility to change his course as opportunities present themselves. This same determination underscores Zegna’s enduring commitment to excellence, its heritage of exceptional craftsmanship and the compelling urban appeal of the constantly evolving Z Zegna collection.

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