BOY!! This image is everywhere and almost flooded in the social media network, not forgetting the giant poster on its soon to open flagship store in the Historical Pedder Building on Pedder Street, Central Hong Kong. And YES! The long awaited Abercrombie & Fitch is finally landed in Hong Kong with its official opening on the 11th August 2012 at 11.00am. In keeping with tradition, the hottest Abercrombie & Fitch guys, carefully selected from A&F stores in the US, Italy, the UK, France, Germany, Denmark, Spain, Japan, Belgium, and Singapore will be flown into Hong Kong for the opening events. During the week leading up to the opening, the A&F Hot Guys will be greeting and taking pictures with fans throughout Hong Kong.
To celebrate the event, Abercrombie & Fitch will release a limited edition, hardcover A&F Quarterly, featuring the hottest guys in the brand’s history, shot by photographer Bruce Weber. The A&F Quarterly is a limited run of only 500, all hand-numbered and exclusively for Hong Kong. The first 50 fans in line who are at least 18 years old will receive the A&F Quarterly as a gift; the remainder will be available with a minimum purchase of HKD 5,000 at the Hong Kong Flagship on a first-come first-serve basis. Fans of the brand are encouraged to line up early; there will be no reprints.
The Abercrombie & Fitch legacy is steeped in American history and defined by exceptional quality. For over 100 years, Abercrombie & Fitch has outfitted America’s most notable visionaries and leaders. Presidents Theodore Roosevelt and John F. Kennedy were patrons, as well as American icons, Amelia Earhart, Ernest Hemingway, James Dean and Katherine Hepburn.
Abercrombie & Fitch is known around the world for its iconic, provocative image of the
perfectly toned and defined All-American guy. The iconic image of the Hot Guy honors the longstanding heritage of strength that Abercrombie & Fitch has been known for since 1892.
Abercrombie & Fitch continues to shape the world as a Fierce, timeless symbol of great American achievement. Follow the Abercrombie & Fitch Hot Guys on facebook, twitter, and weibo to find out where they will be prior to the opening. Be among the first to experience Abercrombie & Fitch at its finest as it makes history in Hong Kong. Don't forget to look up when yo are next in Central and you will find more intimate surprises. For sure this summer in August will get much more HOTTER!!
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