Bally’s AW2012 Ad campaign transports us to a winter playground of effortless luxury, set against the breathtaking alpine background that surrounds the chic Swiss ski resort of Verbier. Shot in early 2012 at Verbier’s prestigious Chalet d’Adrien Bally chose the iconic mountain resort town in Switzerland’s Valais to again directly reflect the Swiss brand’s own heritage and ethos of striking contemporary elegance and fine detail. Bally worked once more with New York-based photographer Norman Jean Roy, whose work includes covers for Vanity Fair and GQ as well as Vogue editorials, on this latest campaign. Roy’s deceptively casual style imbues Bally’s AW2012 collection with a seamless blend of fiercely sophisticated style and understated luxury, all set against an inspirational Swiss backdrop.
The Bally campaign features the aristocratic faces of Caroline Trentini and Hilary Rhoda partnered with the impeccable European look of models Andrew Cooper and Robert Konjic, who also appeared in Bally’s SS2012 campaign. This new Bally campaign cleverly works to off-set the rich seasonal tones of the collection against the crisp white backdrop of freshly fallen snow.
Bearing all the hallmarks of Bally’s design excellence and modern timelessness, AW2012 has been designed by Creative Directors Michael Herz and Graeme Fidler to continue carrying this Swiss luxury leather goods house into a realm of urban luxury, gently contrasted through Roy’s lens by the serene majesty of snow covered Swiss Alps. This polished campaign draws us in to the world of Bally by showcasing the sumptuous leathers and flawless design elements of the brand’s shoes, bags, accessories and ready-to-wear, once again reaffirming the Bally’s luxurious regal flair.
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