ALDO re-opens its doors in ifc Mall recently featuring a one-of-a-kind store design that is exclusive to this location worldwide. This Asia flagship store represents a dedicated focus on Hong Kong, a chief player in the world of fashion retail in Asia. The special concept, which was designed with the input of founder Mr. Aldo Bensadoun himself, marks the significance of this store and the Hong Kong market to the brand.
“IFC being an internationally-recognized, iconic fashion center, I was very pleased to be so closely involved with the redesign of our flagship. The Hong Kong consumer is fashion-forward, and inspires our product and design as much as those in London and New York. The re-opening of this key location is a milestone for ALDO’s vision to expand in Asia.” Said Aldo Bensadoun, ALDO Group Executive Chairman.
A clear departure from the usual black and white freestanding ALDO stores, the new design aims to translate the ALDO brand experience in a way that celebrates IFC's unique sense of sophistication and theatricality while being true to Aldo's positioning as an inspiring accessible fashion brand. A palette of rich, glossy and authentic materials, floating in light against a dramatic 'constellation artwork' that extends from the ceiling all the way down to a wooden floor deck, provides a fresh and rich framework to showcase the ALDO collection.