PRADA SS2012 Women’s Eyewear Collection revisits the concepts of glamour and sexy, turning them into something modern and fun. The styles accentuate the ample shapes as well as the brand’s sophisticated lines and iconic details. The intentional "disproportions" create unusual accessories, inevitably conveying a modernist attitude. As contrasting notes, the collection includes ethereal colors like Phard (blush) and Cammeo (cameo), the real stars of this season, followed by deep ruby tones.
Prada’s Men’s collection confirms its classic inspiration with an additional touch of trendy details, highlighting clean and linear styles where minimal metal accents are artfully applied on the temples. The winter models evolve elegantly within the brand’s tradition to make a timeless statement. The season’s must-have details include green lenses and an unusual contrast with gold frames.
Prada is synonymous with a style that has often both anticipated and set the esthetic standard for fashion and beyond. Innovative spirit combined with strong tradition are the tangible signs of the value that permeates the entire creation and manufacturing process all the way to the point of sale.
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