2012-07-09

The Little Black Jacket @ CHANEL's Classic Revisited By Karl Lagerfeld And Carine Roitfeld

Karl Lagerfeld's talent is unquestionable and seemingly sky is the only limit for him. The long awaited The Little Black Jacket Exhibition had finally made it to Hong Kong after the debut in Tokyo in March 2012 and overwhelmed by CHANEL's fans in New York and Taipei. This CHANEL's classic revisited by Karl Lagerfeld and Carine Roitfeld is a special event that underlines the brand's values of creativity, modernity and excellence.
The book illustrates CHANEL's timeless little black jacket being adapted and worn differently by some of today's greatest personalities in contemporary culture. Transformed into a headdress for the American actress Sarah Jessica Parker, altered to Alice Dellal's neo-punk look, styled in playful Austrian tradition on Chinese Chinese actress Tang Wei or casually thrown over Kirsten Dunst's femme fatale shoulders, this iconic garment can be adapted to any style.

113 photographs features the modernity of CHANEL's little black jacket, a classic piece always revisited by Karl Lagerfeld, that forever stands the test of time. "With The Little Black Jacket book and exhibition, we wanted to give to the CHANEL jacket, an iconic product of the brand's heritage and one of CHANEL's most emblematic creations, its own means of expression and to a place it center stage. We are very happy to bring it to Hong Kong." Explained Bruno Pavlovsky, President des Activites Mode.
"The little black jacket is one of those garments that you never stop wearing, I've been lucky enough to own one and I take great pleasure in putting in on." Sarah Jessica Parker said at the end of her photo shoot for the book in Paris. The images for this project were shot over the course of a year in Cannes, in the South of France and New York before finishing up in Paris in Karl Lagerfeld's studio. Over a hundred models and celebrities have been captured by the designer's lens. Actors, artists, singer, rock stars - the book's impressive line-up encompasses all aspects of contemporary culture today.
 
Carine Roitfeld, who styled the little black jacket on the models at each if the shoots, commented: "It was just amazing, people came from all over the world, from as far afield as Japan, Los Angeles and London to be photographed by Karl. Everyone played along enthusiastically with his game of transformation.". In some of the pictures in the book, CHANEL's iconic jacket appears in a very simple or classic way, while in others, the sleeves have been cut off, it is worn inside out or it has been transformed into a headdress. "That's the wonderful thing about this garment: it's as versatile as a denim jacket, yet infinitely more elegant", explains Carine Roitfeld. 
For many years, CHANEL has had a close relationship with these celebrities from different arts of the world who embody the values and the style of the house. To capture the true extent of this versatility, the book also features a number of male models. When she first created her iconic little black jacket in the 1950's, Coco Chanel drew her inspiration from a jacket worn by the male staff at an Austrian hotel. Now flick through Karl Lagerfeld's new book reveals portraits of actor Edgar Ramirez, singer ken Hirai, architect Junya Ishigami, painter Sandro Kopp, ballet dancer Roberto Bolle and rapper Kanye West - all modelling this fashion masterpiece to t he same stunning effect as their female counterparts.
Running simultaneously with the exhibition, the window display of CHANEL's Prince's Building and Canton Road boutiques will present a selection of jackets from the Metiers d'Art 'paris-Bombay" collection, whilst in-store the iconic jacket will have pride of place. Exhibition open to public and ends on 16th July 2012 at The Space 210, Hollywood Road, Hong Kong from 11am-7pm. Free admission. Details, visit www.thelittleblackjacket.chanel.com
 

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