ZEGNA Introducing The New Zegna Icon Overshirt

Melding the sartorial with the functional, Artistic Director Alessandro Sartori has envisioned a new Zegna icon for the AW2021 season: the overshirt, aka the NEW JACKET. An icon from Zegna that becomes a must-have alternative to the blazer, integrated into a versatile wardrobe that reflects evolving attitudes and behaviours. As Zegna continues to (RESET) What Makes a Man and rethink the contemporary wardrobe according to the evolving way modern men live, the overshirt presents a new form of relaxed tailoring, elevating a utilitarian classic to a luxury level. Sophisticated yet functional, this centrepiece of the new collection transcends dress codes and occasions.

Combining the look of tailoring with the feeling of comfort, this new Zegna icon represents a turning point in men’s style. As well as mixing the sartorial with the utilitarian, this hybrid jacket combines the smart and the casual, indoors and the outdoors. This is a true wardrobe foundation piece, endlessly wearable and versatile. As Zegna continues to retailor the modern man, the overshirt can be layered over casual and elegant outfits with ease.

Taking design codes from traditional workwear, the Overshirt is impeccably crafted in a comfortable fit equipped with distinctive patch pockets. This iconic style is available in a spectrum of fine fabrics from linen and wool to exemplary cashmere and Techmerino, all presented in a palette of refined neutrals for effortless wearability. The overshirt can also be totally personalised with My Zegna Made to Measure service, through a unique experience, custom tailored to the unique lifestyle and sartorial needs of our customers.

To showcase the iconic Overshirt’s effortless versatility, Zegna is pleased to introduce the #STYLEDBYMEONME activation for Fall|Winter 2021 season. This international project invites Zegna’s global community to interpret the new jacket to their own creative mindset and unique lifestyle. The digital initiative involves the most stylish and influential people of the fashion industry and beyond, who will be sharing their favourite ways to style the Zegna NEW JACKET on social media.

No comments:

Post a Comment