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MOSCHINO’s creative director Jeremy Scott gathered his family of friends to show the positivity, love and diversity at the heart of the collection.
“Whenever I design, I think about my friends. The MOSCHINO [tv] H&M lookbook is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection,” says Jeremy Scott, creative director of MOSCHINO.
“I love how Jeremy captures the spirit of MOSCHINO [tv] H&M in the lookbook. This is a loud and proud collection for everyone to share in the fun, no matter who you are or where you are from,” says Ann-Sofie Johansson, H&M’s creative advisor.
The look book was shot and styled by Jeremy’s long-term collaborators photographer Marcus Mam and stylist Carlyne Cerf de Dudzeele.
Wearing the high energy MOSCHINO [tv] H&M collection, with all of MOSCHINO’s pop glamour, street attitude, humour are among others Aquaria – winner of RuPaul’s Drag Race season 10; Amiaya – twins and influencers Aya and Ami; Sakura Bready – Jeremy Scott’s assistant at MOSCHINO and Pablo Olea – Jeremy’s best friend and Head of Global PR and Communications of MOSCHINO.
H&M has also just launched MOSCHINO [tv] H&M giphy stickers on Instagram Stories, Snapchat and iMessenger for users to add to their own content. As well as animated logos and emblems from the collection, there’s giphys of Jeremy himself spreading the love of the collection.
MOSCHINO [tv] H&M will be available in selected stores worldwide, and online at HM.com, on November 8.