2012-05-21

Tommy Hilfiger Anchor Store Opens @ Hong Kong

Tommy Hilfiger opened its largest store in Hong Kong on Nathan Road, Tsim Sha Tsui recently. The traditional 19th century style façade of the Nathan Road store is inspired by the work of prominent New York architectural firm McKim, Mead & White, renowned for having designed many historic American landmarks, including the Harvard Club, the iconic Newport Casino in Newport, Rhode Island and the building that houses the Tommy Hilfiger flagship store on New York City’s Fifth Avenue.
The striking façade of the Nathan Road store embodies the classic elements of late 19th century American architecture, including aged brass, soaring windows and granite walls. The 6,170 foot interior space, which covers three floors, echoes the refined elegance and vintage feel of the brand’s Brompton Road, Londonflagship. Light oak floors, antiques and a mixture of modern and vintage lighting combine to create the perfect setting for the brand’s classic American cool designs. 
The Nathan Roadstore will offer an enhanced collection of Tommy Hilfiger men’s and women’s sportswear, footwear and accessories, Tommy Hilfiger childrenswear, as well as of Hilfiger Denim product. The expansive ground floor houses the men’s sportswear collection and a dedicated area for accessories and footwear. Featuring panelled arches and vintage-inspired lighting, the masculine and clubby atmosphere will provide the ideal setting for the brand’s“preppy with a twist” menswear offerings. The lower level will house the Tommy Hilfiger women’s and childrenswear collections amidst playful design accents, including an oversized antique metal toy car. Hilfiger Denim are presented on the second floor, integrated within an eclectic selection of industrial and weathered antique pieces and a striking art installation featuring color-blocked antique paintings.
  
  
  
 
A sweeping staircase in a high gloss navy finish and a mid-century chandelier blend traditional and modern design details. Unique to the store is a custom, vintage-inspired American flag art piece featuring three neon-lit flag motifs. The first flag reads “TH Hearts HK,” the second is the Tommy Hilfiger brand flag, and the third is the American flag. Antique pieces from the U.S., such as a traditional mahogany dining table, vintage general store vitrine, mid-century lamps, antique trunks and a splatter painted table, add old world charm and preppy American “twists”to the store’s design.

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