《Carlsberg Brings EURO 2012 @ Hong Kong》

An alliance between Carlsberg and UEFA EURO™ has been established for over a quarter of a century and showcases the passionate support of Carlsberg to football matches. In 2012, Carlsberg will enter the official sponsorship contract with UEFA for seven editions consecutively. This year it will be the very first time UEFA EURO™ takes place in Eastern European countries namely Poland and Ukraine. “Creating history together is the motto of UEFA EURO 2012™, Carlsberg aims to join hands with UEFA EURO™ to create this history together, Carlsberg brings EURO 2012 to Hong Kong featuring a series of promotional activities.

The Carlsberg Man of the Match Award is the company's sole and exclusive opportunity, offering fans an experience that money cannot buy with a once in a lifetime chance to present the award to star players. Carlsberg Hong Kong will invite one lucky Hong Kong consumer to fly to Poland and be the presenter for the “Man of the Match Award” in the semi-final match which will be held at the National Stadium in Warsaw on the 29^th of June, 2012.

  

  

  

Carlsberg Hong Kong brings the EURO Fans Park concept to our own city. On 1^st July, GH Whampoa cinema will be transformed into the biggest Official Carlsberg EURO Fans Park, offering over a thousand soccer fans a unique party venue to view the Final match game. Highlight programs of the Official Fans Park include: EURO Stand-up Comedy Show by Jim Chim, the stand-up comedian will customize a EURO stand-up comedy show exclusively for the Carlsberg EURO Fans Park, and he will be commentator for the game.

Besides, world record holder F2 ~ Jeremy Lynch and Billy Wingrove, probably the most famous and best free-style soccer players in the world; holding 8 Guinness World Records will be performacing life live at the World Cup in front of 300,000 people. Having performed with Christiano Ronaldo, Jeremy won the hearts of the nation when he was a finalist on the UK’sBritain’s Got Talent in 2008. He has become a YouTube phenomenon with his videos receiving over 20 million hits. Bill Wingrove is one of the most experienced freestyle footballers in the world. He performed live at the World Cup in front of 300,000 people, being the first freestyler to be signed to a professional Football Club (Tottenham Hotspur FC), holding 3 Guinness world records within Football Freestyle.

Adding more fun with the Football Balloon Man, Steve Cousins is a multi-talented circus act. His appearance in Britain’s Got Talent showed his amazing body flexibility and has stunned the world. Seeing his body being sucked inside a Balloon while he moves around to demonstrate a series of difficult, yet laugh making movements truly brings a lot of fun and joy to the audience.

  This “Money Can’t Buy Experience” for EURO 2012 featuring a market wide promotion “Football Mileages” game. Starting from 30^th April, 2012, simply collect 10,000 points of Carlsberg bottle caps or can rings with different mileage points to enroll in the lucky draw to win the ultimate EURO experience and be the presenter of  “Man of the Match Award”.To collect the characters with ’嘉’, ’士’, ’伯’, ’歐’, ’國’, ’盃’, ’獎’, ’里’ of Carlsberg bottle caps or can rings to instantly win a EURO jersey. Carlsberg has been participating in and supporting football sports for over 40 years. Mr. Jørgen Buhl Rasmussen, CEO of Carlsberg Group said,” With EURO 2012 we cement our many years of loyalty to and enthusiasm for premium European football. EURO 2012 is not only a milestone for Carlsberg, being an official sponsor for almost a quarter of a century, but excitingly it is also the first ever UEFA EURO to be hosted in Eastern Europe.”