MaxMara Fashion Group SS12 Press Presentation including Max Mara, Sportmax, Weekend by Max Mara, Max & Co.,iBLUES, Pennyblack, Marella and Marina Rinaldi held at The Space recently.The entrance level of the venue was transformed into a colourful geometric andfloral inspired space with real and oversized lollipops, while the upper levelbecame a summer sports ground, complete with an abstract swimming ‘pool,’ atrack and field ‘stadium’ and prize-giving platforms.
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"Reflections on water’ can well describe the theme of the Sportmax SS2012 collection. Cool and feminine, yet with a sporty touch, the focus is on shimmering effects and see-through fabrics. Colours are pure white and pastel shades, with the accent on contrasts and simplicity; Slim, long lines, sexy, elegant, and with originality. The keys for its fabrication and details include open-work leather with shimmering effects, cut-outs, iridescent trims, floating pleats, zips, studs, embroidered lace and original floral prints and projects an ultra-modern mood through a wealth of kaleidoscopic ideas.
The Max Mara SS2012 collection explores new horizons: pure and linear, athletic and minimal, tailored and crafted, with shapes taking on an inventive, futuristic look. Highlights include three-quarter sleeve duster coats with contrasting leather piping, blouson blazers, tunic dresses paired with knee-length trousers, and jumpsuits in ribbed jersey. A mix of contrasting material inlays creates interesting effects: techno-cotton and jersey, leather and lurex, doublé fabrics and organza, metal details and micro-studs. Shades are inspired by the colours of the desert: a full range of beige- from the palest shade with golden highlights- to darker tea, as well as turquoise and total black.
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In the SS 2012 Collection, gorgeous floral blooms, African tribal visions and dark, sultry denim ensembles colour the palette of Weekend by Max Mara. Max & Co.’s new summer season is all about bright sorbet tones. The collection features a chromatic palette with warm, intense tones of summer fruits and flowers.The theme is expressed through contrasting interpretations. Match duffle coats and parkas with nautical T-shirts, indigo sweatshirts, shorts and sailor pants for an informal touch, or elegantly with uniform-inspired structured pantsuits, and deconstruct with stripy shirts and T-shirts.
The iBlues SS2012 collection speaks to women who love to play with fashion, always experimenting, never overdoing. On top of the list, sophisticated and updated prints: from the Zen garden-inspired flowers to animal prints with fluorescent strokes and geometric patterns in gemstones’ hues. The iBlues Club SS2012 collection focuses on a strong leit motif: eco and sporty. The colors (and fabrics) are natural and neutral: khaki, sand and tobacco are pefect complement to used-denim jackets, powder hue blouse, tie-printed mini dresses.
Eclectic and precious: summer and hyper colors collide in Pennyblack’s SS2012 collection. Emerald green, amethyst purple, yellow topaz: these jewel tones are used as monochrome fields or as color blocks, giving a twist to simple, yet modern silhouettes. Lean, minimal and chic shapes: the tunic dress, the short blazer and tailored pants are the Pennyblack basics. There is also the return of floral prints, stripes, total white and blush-toned lace.
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A mix of soft sensuality and relaxed elegance is the theme for Marella’s SS Collection. The starting points are the classics: the suit, the jacket, the trench coat and the jersey dress, all updated with new volumes and materials in super hot colours! The jacket is the quintessential must-have of the season: tailored, lean with black and white details, it is perfect for day & night. The timeless French look moves forward through short blazers in natural hues and textiles with details on the trim.
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Inspired by American fashion of the 1970s, Marina Rinaldi’s SS 2012 collection is all about colour leathers: the jumpsuit, the Seventies trousers, the suede jacket, total white tones brightened by a touch of fuchsia, American sport chic and luxury cruises. Imagine a glamorous American woman on a luxury cruise. The silhouette plays a lead role through the Seventies trouser suit, and knee-length fuchsia dress.
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