《ECCO @ SS2012》

For a glimpse of where street fashion is headed, look no further than ECCO’s future-embracing SS2012 collection that boldly features the upbeat lifestyle of Copenhagen - the northern capital of the world’s oldest kingdom.The collection is inspired by a place whose culture, architecture, colors, and flavors seamlessly blend the rich past with a taste for constant innovation. Expect contrasts, great technology and high quality materials and a collection that offers a vision of what’s to come – in life as in fashion.

As the lush Danish forests dress for spring, the cool skyline transforms into a vibrant green ocean of foliage. Inspired by this remarkable metamorphosis, ECCO’s designers have created a footwear and accessories line that reflects organic influences and a nature-derives color palette: moss greens, autumn leaf reds, and dark browns pair with rust, plum and mustard hues. ECCO’s SS2012 collection is characterized by curved, organic shapes that are as easy on the eyes as on the feet attracting nature and fashion lovers.

  

  

  

  

Escape Denmark’s urban scene in the spring and summer and visit the country’s enchanting rural landscape. Gently rolling and endless hills stretch to the horizon, creating the perfect setting for strolls through fields of corn and through picturesque old villages. But even if this idyllic setting is out of reach, ECCO’s reincarnation of the Danish country spirit lets you experience the modern romance firsthand. Explore a pretty, feminine collection that combines softness and raw strength, whimsy and determination.

   

Parents want to give their kids plenty of freedom to explore, and ECCO shoes allow the action-loving children take every opportunity to run, climb and investigate as they please. Whether they’re charting new territory or attending chorus performances and birthday parties, parents want their daughters and sons to look their best in the latest trends – and know that comfy ECCO shoes make it much easier. From pretty ballerinas and elegant dress shoes to sandals and sneakers designed according to the principles of only supporting the growth of a child’s foot, ECCO’s lineup for kids is all about freedom and self-expression.

  

 

Parents often wonder how close their little daughters or sons are to taking their first steps. Maybe on their birthday! When it comes to infants first walking shoes, parents always want shoes that give barefoot-like freedom while protecting soles and toes, provide ample support, and ensure that the feet develop exactly as they should. True to the laid-back Scandinavian parenting style, they want ample freedom to explore, and the correct footwear is an important part of the picture. ECCO gives the parents confidence with infant footwear based on deep insight into how babies and toddlers move, develop and explore.