《TIFFANY & CO. @ New iPhone Apps Feature》

Tiffany updates its iPhone® app for diamond engagement rings— the Tiffany & Co. Engagement Ring Finder—with three new features that enhance the mobile experience of exploring the world’s most exquisite diamonds. The app, which launched last year and has been downloaded over 800,000 times, now offers a private Facebook® page where users can share saved rings and comments with selected friends, allowing for a more intimate social shopping experience. To maximize the viewing of rings on the iPhone,® a selection of ring styles may be viewed on a hand model. The hand’s movement showcases the rings from different angles, vividly highlighting the beauty of the stones’ cuts and designs.
These new features respond to customers’ growing desire for mobile and interactive shopping, offering users streamlined tools for viewing the range of ring styles and learning about the superior qualities of Tiffany diamonds. Among the app’s existing tools are a Ring Sizer that lets users determine their size by placing an actual ring directly on the screen and aligning it with the correct circle in the guide. Users may also browse the collection according to shape, setting, metal or design; zoom in on a ring’s details; pair the rings with wedding bands; and save or share their favorites via e-mail, Facebook® and Twitter.® The app is an extension of the world’s diamond authority, reaching out with its exceptional service to deliver the ultimate in quality and beauty.

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