2011-08-31

《Masterpiece Collection @ Maurice Lacroix》

The timepieces in the Masterpiece Collection are the perfect synthesis of Maurice Lacroix know-how and are anchored in an urban, dynamic and elegant 21st century. This collection spearheads the brand, and, its interpretation is a wonderful illustration of complications, especially retrograde displays, that Maurice Lacroix has been specializing in for many years. Until now Masterpiece watches have evolved in step with hand-wound mechanisms, but this year, for the first time, their technological sophistication is embodied in automatic calibers. The new Masterpiece models, Calendrier Rétrograde and Masterpiece Double Rétrograde, based on historical pieces, place polished elegance at the heart of a technological sophistication served by modernist design. In keeping with the new advertising concept, “Never Stop Moving”, the automatic Masterpiece watches have the idea of movement as their guiding principle. The Never Stop Moving concept is evident in the quest for innovation and in the continuous research in technical and aesthetic fields that dictate the design of each Maurice Lacroix watch. A brand that accepts no compromise.

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