Salvatore Ferragamo @ L’Icona Ferragamo in Celebration of 35th Anniversary of Vara

Salvatore Ferragamo debuts in Greater China of L’Icona Ferragamo, an online project developed to celebrate and rediscover Ferragamo’s most recognized shoe, Vara. Renowned photographer based in New York, Cedric Buchet, will capture Ferragamo’s choice of this era’s style icons, as well as their lifestyles - all of them wearing and embracing Vara and Varina in their own way for L’Icona Ferragamo. Introduced in 1978, Vara is the iconic mid-heel shoe with a grosgrain bow and gold plaque bearing the Ferragamo logo. For 35 years, Vara has been worn by style setters around the globe and has become an icon in the fashion realm: it is today one of the most famously recognized shoes from the House of Ferragamo. In 2007, Varina, a ballet flat based on the bestselling Vara, was launched and quickly garnered a cult following amongst style legends and fashion tastemakers. The project features a digital collection of Buchet’s portraits of some of the world’s most modern, iconic women - Michelle Chen, Zhu Zhu, Tong Liya, Zhang Zilin, Li Hui, Jocelyn Luko, Tina Leung, Anina Ho, Fei Pang Chang, Candice Chan, Annie Chen, Tiffany Hsu, Christine Lee, Jennifer Yin and Sarah Wang - shot in their choice of Vara or Varina. Chosen for their inherent and effortless style, the women will be able to customize their choice of Vara or Varina, tailored to their specific personality and reflective of their lifestyle: for the first time the shoes are able to be custom ordered, a feature that will also launch to the public once L’Icona Ferragamo is live, offering through a dedicated menu on http://www.ferragamo.com wide array of colors ranging from the Oxford Blue to the hyper-modern Rose Gold and Silver, to the brand new Fuchsia Pink, Dark beige, and Sapphire.

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