EA7 Emporio Armani SS2020 Advertising Campaign proposes a varied selection of garments that combine innovation and advanced fabric technology with functional design, paying careful attention to the finishing of individual details.
The fitness range includes pieces for men and women that are particularly suitable for physical activity, thanks to the ergonomic details featured around the muscle areas, which allow high performance and total freedom of movement. In addition to this selection is a series dedicated to prolonged aerobic activities, which includes garments with maximum breathability achieved through “body mapping”.
EA7 logos, optical designs in black and fluorescent orange, and shaded micro-print graphics are all key elements in the wide range of garments aimed at men. The women’s items, enriched with ribbons and pleats, feature a palette of navy blue, black and shades of pink. Reflective logos and practical pockets make outdoor running gear perfect for those who appreciate comfort and technology but do not wish to sacrifice style.
For tennis, the new EA7 collection presents a wide range of competition-specific clothing with ergonomic details, distinctive prints and a heritage-design print for the women’s range. Accessories such as headbands, cuffs, backpacks and holdalls feature alongside sneakers.
The 7.0 line, with its strong urban influence, is the result of a careful study of materials and design elements. It features baggy and loose shapes for him and technical suits for her, with street graphics, reflective details and the EA7 logo.
Set up in 2004 as the sportswear arm of Emporio Armani, over the years EA7 has developed a strong identity of its own and offers technical and leisure clothing aimed at sports enthusiasts.