This season, H&M womenswear has a safari vibe, but with a decidedly feminine and sophisticated touch for some adventure time.
“We wanted to create a new utilitarian look – strong and an innate sense of adventure together with draping, voluminous tops, nipped-in waists, sheer fabrics and spaghetti straps. It’s feminine in a powerful way,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
From relaxed boho beaches to lush tropical jungles, H&M Summer 2017 brings swimwear to
life with a wide selection of mix-and-match separates and alluring one-pieces in up-to-the-minute colours, prints and silhouettes.A paradise is found.
The collection is available on hm.com and in store.