2011-12-14

《AIGLE @ ifc Mall Unique Concept Store》

After its successful first Pop Up Store last summer, AIGLE, the French outdoor lifestyle brand settles down permanently in ifc Mall. The concept of the store is unique and reflects the authenticity and heritage of the brand created in 1853. The materials and furniture have been hunt in old flea markets of Paris and have a true soul; old-style wooden parquet and tiling stroked by time patina, racks of clothes directly inspired from the boot trolleys used in the workshops, old craftsman table, and raw wooden shelves.
 
In this store, the iconic product of the brand, the rubber boot still traditionally handmade in France, is in the place of honour in Boot Bars through the Chantebelle with its wide colour palette, the Polka with its frost pattern and fur lining to face nicely the coming winter, or the Aiglentine for a boyfriend look…  Besides, a selection of key products for men and women reflects a unique expertise in protection, combining a chic and casual style with function.

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