Jimmy Choo announces the launch of ICONS, a capsule collection of shoes inspired by the most significant creations from the company’s archives. The brand also announces the creation of The Jimmy Choo Foundation, a charitable trust that will be chaired by Jimmy Choo Founder and Chief Creative Officer, Tamara Mellon OBE. A commemorative coffee table book, entitled JIMMY CHOO XV highlights these 15 iconic archival shoes and anthologizes their creation through design sketches, editorial imagery, paparazzi shots and house photography. The release of the Icons collection and the JIMMY CHOO XV are a part of the year-long celebration of the brand’s 15th Anniversary.
Among them are the famous ‘Feather’ shoe immortalized by Carrie Bradshaw in Sex in the City when she anguished, “I lost my Choo!” Also included is ‘Carly’ a zebra print boot created to commemorate the brand’s entry to the US. Red carpet habitué, ‘Macy’, a style worn most recently on Academy Award® winner, Natalie Portman is also included in the collection, as is ‘Fleur,’ a classic pointy-toe stiletto pump worn by Tamara Mellon when she was awarded the Order of the British Empire by the Queen. Of these 15 archival shoes, 10 styles have been reinterpreted as new classics as the ICONS Collection.
“I wanted to create a modern capsule collection inspired by memorable styles from our history that represented milestone moments for the brand and embody the DNA of our house style. These modern interpretations of classic designs represent the iconic glamour of Jimmy Choo today.” Tamara Mellon, OBE Founder and Chief Creative Officer.
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