Chivas Regal teaming up with New York illustrator, Dan Funderburgh, to launch a limited edition gift tin for its 12 Year Old expression in this festive season continuing its association with contemporary design. Inspired by the Chivas Regal heraldic crest, the tin features a striking gold image of the lion emblem which appears on all Chivas Regal packaging, encapsulating the brand’s values of masculinity, regality, bravery and luxury. The image is made up of many elements of texture representing the rich layers and flavour in the whisky. It is known for contemporary, baroque designs inspired by historical ornamentation, Dan was the perfect artist to reflect the distinctive style and rich heritage of Chivas Regal. His bold, masculine design will appeal to the brand’s largely male consumer base, with increased on-shelf visibility, further strengthening Chivas Regal’s position as the most dynamic brand in the super premium Scotch whisky category. Chivas Regal has long embraced the design community and has previously partnered with high profile names such as Christian Lacroix, Alexander McQueen and Vivienne Westwood.
“Heraldic crests have always appealed to me aesthetically so I wanted to utilise this element of Chivas Regal in my design. Within the lion I included patterns that are relevant to the Chivas brand – some Scottish thistles and checks, interspersed with more contemporary geometric patterns. The aim was to achieve an end result that was bold, but with delicate details and a contemporary approach to the tradition of chivalry.” Said Funderburg.