TED BAKER Celebrates The British High Street @ Pacific Place Store Design

Ted Baker opens its newly redesigned store in Hong Kong’s Pacific Place Mall  recently. The 2630 square foot store takes its inspiration from and celebrates the traditional shops found on a turn of the century British ‘high street’ inspired decor.
The store is divided into four traditional shop spaces, for which the traditional British high street is renowned; the Barber Shop, Pharmacy, Convenience Store and Tea Room and takes you on a journey through a British town. The walls dividing the different shops are suspended mid-air while others hang slightly above the ground to give the illusion of falling into each store. Each shop has distinctive elements such as feature walls and tables made from items for which they are commonly known for.
The Pharmacy, Pills for Ills, has a table with legs created from first aid kits and the Tea Room, Tea for Two, has vintage pastel tea chairs replacing the legs of the table. Tea for Two, also hosts the stores cash desk. This has been designed to look like a cake counter, filled with hundreds of cakes and treats that sit on paper doilies alongside antique cake slices.
The changing rooms have been fitted out with iconic, reconditioned red Telephone boxes. Once inside, pages from the British telephone directory ‘The Yellow Pages’ and apartment rental posters line the walls. Parts of the ceiling are cut away to reveal a central light feature, made from 400 vintage street lights. Suspended above the shop fronts, spotlights focus on various locations to highlight design features and the AW13 collection on display.
Awash with nostalgia and old-fashioned glamour, Ted’s Womenswear collection is a modern classic with a stylish palette of soft nudes and natural hues, deepened with rich chilli reds and lighter bottle greens. Whether you’re a man-about-town or a true country gent, Ted’s taken the express line to dapper and debonair for his Menswear collection. Mustards and muted teals sit alongside dark reds and purples to deliver an essential collection that puts the ‘aah’ into suave.
The Barber Shop has a distinctive wall installation with cut throat blades and wallpaper illuminated with barber lights. Within the convenience store, called At Your Convenience, pots and pans are found nestled amongst the London brick walls
For the perfect platform to leave a lasting impression, take the scenic route with Ted this AW13: striking colours, breath-taking prints and dramatic fabrics combine to create a stylishly modern collection designed to make you stop in your tracks.

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