MICHAEL KORS & MIRANDA KERR Celebrates The December Issue With Elle Japon

An exclusive evening in celebration of Miranda Kerr’s Michael Kors cover for the December issue of Elle Japon. The issue features an eight-page fashion story with Miranda Kerr in the Michael Kors Holiday looks and a two-page behind-the-scenes feature. Also featured during the event was the culmination of the #JetSetSelma Tokyo campaign, a fan-inspired and city-focused digital initiative that celebrates the Selma handbag. As guests entered the museum, they were greeted with a large, custom-made projection of a "digital mosaic" of skylines from around the world and the Selma. The mosaic was made up of more than 5,000 images drawn from Michael Kors-branded content, user-generated content tagged #MKTokyo, and images from four Phhhoto booths at the event. Each Phhhoto booth featured a different cityscape as its background and texted an animated GIF to users to share via text, email or social media. 

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